History of origin, photo. Grunge style in men's and women's clothing

"Be yourself" - this is the fashion slogan of the last decade of the twentieth century. This slogan was used in the 90s in advertising for Hugo Boss perfumes, as well as in an advertising campaign for the Calvin Klein brand. People on the one hand strove for individuality, and on the other hand they strove to flaunt brand names. At the same time, in the 1990s, convenience was valued more than ever before, but at the same time, colorfulness and even a kind of theatricality were in fashion. Fashion in the 1990s was dictated by both show business stars and supermodels.

Clothing styles and accessories in the 1990s
grunge- a style that appeared as an anti-fashion, but later, penetrating the catwalks, became a fashion. grunge style is ripped jeans, sneakers, leather jackets, flannelette shirts with outstretched elbows, massive heavy boots, female version- oversized sweaters and baggy men's trousers. On the catwalk in the 90s, grunge was represented, for example, by such a designer as Marc Jacobs. He released a collection of asymmetrical faded T-shirts, wrinkled dresses, deliberately sloppy knitted sweaters and plaid shirts. They used the grunge style in their collections and fashion designers such as Christian Lacroix, Vivienne Westwood.

Minimalism- simplicity of shapes and colors. Collections in the spirit of minimalism in the 1990s were produced by Calvin Klein, Donna Karan. Minimalism in the street fashion of the 1990s is the almost complete absence of accessories, simple jackets, white t-shirts and tops, skinny jeans. Minimalism - the image of Sharon Stone in the film "Basic Instinct".

The influence of electronic dance music on fashion (rave) - shoes on a huge platform, t-shirts with psychedelic prints, bright acid colors, micro minis, completely crazy hairstyles and makeup. Remember, for example, the image of Leela from Luc Besson's The Fifth Element.

sporty chic- the main element of the wardrobe is leggings (then they were called leggings), which are combined with shiny T-shirts, sneakers on a high platform, and dresses and skirts were sometimes worn over them. Sports chic clothing also includes oversized jackets, jackets, shirts, belly-opening tops that could be worn with jeans or high-waisted skirts.

Ethnic motifs in clothes were also in fashion in the 1990s - Chinese, Japanese, Indian, as well as interest in eco-clothing (the use of natural materials, sewing outfits remade from old clothes etc).

As for Russia, and other countries of the former Soviet Union, then the fashion of the 1990s in them was distinguished by its brightness and excess. So, in the 90s they wore a lot of jeans - denim jackets, skirts, overalls, sundresses, that is, anything from a comfortable denim.

In addition to jeans, they wore, of course, leggings, leggings of the brightest colors. Leather clothes were also in fashion - leather skirts (mini-skirts were considered especially fashionable) and, of course, jackets. Another fashionable hit of the 1990s in the post-Soviet space was tracksuits, which were worn far from the gym.

Tracksuits were worn by everyone - small children, grown men and even girls could go shopping and anywhere. A good sports suit could cost 100-150 dollars, and this was a very significant amount of money in those troubled times. Therefore, the tracksuit has become a desirable garment.

In addition to convenience and “value”, tracksuits have become popular due to the widespread criminalization of our society. In the 1990s, boxers, wrestlers and "masters" of other martial arts gathered in communities with the goal of making money by all means. Very quickly they began to be considered authorities in the eyes of a significant part of society. Someone was afraid of them, others wanted to be like these strong guys themselves, and many girls dreamed of marrying a bandit. All this helped to strengthen the position of tracksuits.

From outerwear, besides leather jackets, also in fashion were bologna jackets, soft "wrinkled" raincoats (as spring and autumn clothes). In the mid 1990s in men's fashion there were crimson jackets, sweaters with ornaments, flared trousers, the latter could also be worn by girls.

1990s hairstyles- these are hairstyles perm, as well as with fleece. Bangs are in fashion. Plus, the most unexpected were considered fashionable. bright colours hair - hair could even be dyed blue and green colors. If you didn’t want to dye all your hair, then only some strands could be dyed, and most often only bangs in red, blue and red colors. Mascara could be used as a paint. Hairstyles were decorated with butterfly hairpins and colored rubber bands.

In the make-up, also quite bright, the emphasis was placed on both the eyes and the lips. They used red lipstick, they could use paler shades, but at the same time in combination with a dark pencil. The colors of the shadows are bright, up to bright blue, and the more shadows, the better.

A strong tan comes into fashion, which lasts both in winter and in spring, because tan becomes a symbol of success. If a person can keep a tan in the middle of winter and even in spring, then he or she regularly relaxes on the seas and oceans.

In some cases, the passion for tanning takes perverted forms, and the girls literally live in solariums, due to which they turn into dark mulattos with platinum hair. Sometimes wonderful images succeeded, but more often they were funny, although in the first and second cases, the girls caused great harm to their skin and health in general.

As for the Western fashion for hairstyles, in the 1990s, the main fashion trend was a hairstyle of long, flowing hair, raised at the roots. Other hairstyles were also fashionable. long hair- singer Madonna in the 1990s, for example, wore a hairstyle " ponytail". However, preference was still given short haircuts. Hairstyles were in fashion tight knots and with straight bangs, even and smooth bob haircut, bob haircut, boy haircuts, hairstyles with highlights, hairstyles with tousled hair.

Now many condemn that time and look at photographs of the 1990s with laughter, but in fact it is wrong to condemn Russia and Russians of the nineties. It was a troubled time when the most great empire- THE USSR! People were unsuitable for a new life, and besides, the country and the people were robbed by enterprising businessmen and swindlers, who privatized all the promising enterprises built by the peoples of the USSR for nothing.

Enterprises went bankrupt and were sold for a pittance, other enterprises went bankrupt completely so as not to take away market share from foreign competitors, and in all cases, the common people suffered first of all. Many people in those not so distant times could not afford the elementary, for example, cook chicken soup and buy new jeans or a pair of sneakers for a child.

Despite all the difficulties, the Russians tried to dress as best they could, and it should be noted that buying new things in those days gave much more joy than now. In the 1990s, buying a leather jacket for $300 brought a real holiday and gave happiness for many days and even weeks to come! Wearing a new jacket, the girls felt like queens! Everything has changed today. In 2014, I bought 2 leather jackets on the same day - black and red, and a little later, another blue jacket, and this did not turn me into a queen and did not even give me a sense of celebration.

Everything that in the 1990s girls could dream of and not even dream of, today lies in my wardrobe, three fur coats, two sheepskin coats, 5 leather jackets, a lot of boxes with shoes, shelves littered with bags and much more. At the same time, we have forgotten the catastrophic difficulties of the 1990s and are whining about the current crisis, although in reality - I and many other girls simply don’t know what else we can buy, what we lack for happiness ...

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Modern grunge... If you look today, Johnny Dep mixes his style with boho-chic, hipsterism and a touch of humor and intellectual preppy. But if you look closely ... There is an opinion that we owe it to him that we owe the return of grunge to the catwalks and street fashion.

He was the #1 grunge style icon in the 90s. Are the 90s coming back?

Johnny then:

Johnny now:

A lot of London street fashion adepts show borrowing from the 90s. From star couples past, such as Johnny and Kate Moss, mysterious, daring, luxurious, to the present day. What makes you go back to the past?

Johnny and Kate in the 90s:

And they are today:

And some young Keanu Reeves:

And he is today:

The fashion of the 90s was "anti-fashion", it was a grunge look, tousled hair, makeup "death of a pioneer" or vice versa, no makeup, black lips, spiked jewelry, boots, men's t-shirts, hats, Long Dresses chiffon, old sweaters and flannel shirts, denim vests and ripped jeans… It was a generation of real supermodels: Naomi Campbell, Claudia Schiffer, Kate Moss, Cindy Crawford, Linda Evangelista and others.

Naomi Campbell in Marc Jacobs, photographed by Steven Meisel, for Vogue USA, 1992, February:

Some more of this photoshoot:

Kate Moss for Italian Vogue 1992:

Kate Moss - the face of the jewelry house David Yurman, 2014:

Naomi Campbell on the catwalk, 90:

Naomi in 2013, British Vogue:

Same here in 2014:

Cindy Crawford and Claudia Slate in the 90s:

Gianni Versace, Linda Evangelista, Carla Bruni and Karen Mulder

Gianni Versace and supermodels:

This was the Beverly Hills generation, the first teens (namely, teens, not youth idols) from the series. The girls had a wide range of role models. You could choose between Nirvana and glamour.

Here is a typical school-student style in the USA, it was also popular (adjusted for geography and the time of arrival of this fashion) with us.

"Chemistry" and bouffant are gradually going out of fashion, being replaced by elongated strands and a smooth sheen. True, this did not apply to the USSR. The bangs are straight, up to the eyebrows, often with a pile, dyeing is popular in radical colors: blond, black, red (paint color "Ruby"). What we're seeing here is now referred to as "best not to wear": oversized blazers like Kelly's, or tight-fitting jersey dresses like Brenda's, mini-bottoms and cut-outs at the same time, like Donna's. It's not fashionable. And what then did bloggers take from the 90s street?

This picture is more vital: colorful dresses, curls, a combination of a shirt and jeans, as on the left, an actual belt of shorts and a cropped top - in this form, Kelly will quite pass for a fashion blogger today. The combination of a striped T-shirt and a miniskirt is too ordinary, and again the rule works - an open top and a bottom do not look together. Not because it is vulgar, but because it visually lengthens the neck and legs, and shortens the torso. This makes the girl shorter than she really is.

It's fine here on the left on Donna, fine on the right on Kelly. Brenda, alas, by.

These swimsuits are also back in fashion:

Pay attention to the length of midi and socks - this is hot trend(if you replace the bag and replace the sweater with a more formative one, you get a kit in the style of modern minimalism):

Beverly Hills - Brenda (totally in the modern trend)

Beverly Hills - Donna (similar)

Beverly Hills - Kelly (combines sheer, shorts and modern fashion on grooming and sportiness). Today, the shorts are slightly longer, with lapels, more baggy. And the lace shirt is not knitted, but made of textile lace. But the ideas are borrowed from there.

In the 90s, these three girls were no less popular than in the 2000s the heroines of Sex and the City.

The most persistent admirers of the glamor of the 90s are, on this moment, Kardashian sisters (in the recent past - also Victoria Beckham).

At the presentation of his own collection. Pay attention - the "leopard" is back.

And maybe the pendulum of fashion takes us to extremes every 20 years, but right now London's street fashion is showing the neo-grunge trend. A variety of tricks and details from the 90s never cease to amaze the imagination of the public and work as an inspiration for young dandies and fashionistas. The main difference between grunge now is that it has become glamorous. Accurate. Rock - but luxury style. Gothic and dark - but graceful, feminine. Strict and strong - but minimalist.

And now new trend moves from the streets to the catwalks: in 2012.

Dsquared 2012 SS promo:

The company releases the SS2012 collection, which revisits the underground and the special sexual overtones of 90s grunge. Kate and Johnny are still style icons. And it seems that the influence of the 90s on development still remains. fashion trends today. Otherwise, how to explain normocore?

What are the main "chips" and tricks that fashion bloggers now borrow straight from there, from the 90s? Denim jackets, leather jackets, hats, rough boots, oversized coats and oversized sweaters are all direct quotes. Yes, the coat is of a different style. And it matches with another hat. But the principle is the same - anti-fashion.

This is how fashionistas look on the streets of London in 2012-2013.

Hoodies, tights and boots:

Hats and leopard:

Lace and black lingerie, black tights, boots:

And so - celebrities in 2012-2014, influenced by trends:

Alice Dellal

Rihanna (it is clear that she is inspired by Michael Jackson. But it looks like ...)

Kiara in ultra-trendy shorts: note the length from the 90s.

Jessica Alba in denim jacket(a mixture of denim trend and leather jackets):

Keira Knightley in a jacket - a direct quote from the 90s (this is a complete retro look, she may even have overdone it, pay attention to the shoes):

Kristen Stewart wears dark glasses (however very fashionable), a leather jacket and the image of a rocker girl:

But Kylie Minogue is probably just remembering the past (this oversized shirt, as if from the shoulder of a car mechanic, fishnet tights... also too obvious quotation, the image is more for a girl, but Kylie does not give up)

Rita Opa is completely "in trend", starting with her hair, ending with a shirt on her belt. Ripped knees and a denim shirt (similar sold at asos.com) included:

Nikki Hilton and flannel shirt:

Camilla Corazon shows a master class on the combination of lengths:

Pay attention to the boots: they add height, but hide under the skirt.

The following elements of the 90s are especially popular today: beanie hats, boots, black torn tights, shorts, jeans jackets and shirts, plaid shirts, black and dark varnishes, eyeliners, lipsticks.

Unpopular: Loose blouses, banana pants (although they come with last-this season, but the style is slightly different), bouffant and varnished hair, bright shadows combined with bright lipstick (one thing).

Radio "Grunge Rock" - listen to "the sound of Seattle" the best songs and compositions of Grunge alternative rock. Excellent rock music of the 90s - 2000s plays around the clock on the air of one of the best radio stations in the world.
Grunge (sloppy, dirt)- style of rock music direction with heavy metal and punk rock components.

Listen to grunge music and alternative rock songs

Grunge music - originated in the late 1970s (Pearl Jam) and mid-80s in the city of Seattle (Washington, USA). And with the help of American scenes and the popularity of Nirvana, in the first half of the 90s it became commercial music. From that moment on, grunge began to grow in popularity and became the most popular form of rock music, the mainstream of the 90s.

Grunge Groups, list of musical artists songs and Grunge music popular in the 90s:

(Group name / date of creation - breakup)
Nirvana 1987–1994
Soundgarden since 1984
Pearl Jam since 1990
Alice in Chains since 1987
Mudhoney since 1988
Stone Temple Pilots since 1989
Melvins since 1982
Screaming Trees 1985–2000
Green River 1983–2009
Mother Love Bone 1987–1990
Hole 1989–2012
Bush since 1992
Temple of the Dog 1990–1991
Pixies since 1986
Sonic Youth 1981–2011
Foo Fighters since 1994
Candlebox since 1991
Tad 1987 - 1999
L7 1985–2001
Dinosaur Jr. since 1984
Silverchair 1992 - 2011
Creed since 1993
Nickelback since 1995
Babes in Toyland 1987–2001
Mad Season 1994–1999
Love Battery since 1989
Toadies since 1989
Malfunkshun since 1980
Paw 1990–2008
Puddle of Mudd since 1991
Skin Yard 1985 - 1993
The U-Men 1981–1988
Collective Soul since 1992
Blind Melon since 1988
Jane's Addiction since 1985
Veruca Salt since 1993
Gruntruck 1989 - 2002
Seether since 1999
Hammerbox 1990–1994
Blood Circus 1988–1989
Local H since 1987
Audioslave 2001–2007
The Nymphs 1985–1992
Breaking Benjamin since 1998
Treepeople 1988 - 1995
Sunny Day Real Estate 1992 - 2011
Pond 1991–1998
Meat Puppets since 1980
Tripping Daisy 1990–1999
Willard since 1991
Garbage since 1994

Radio online "Grunge Rock" listen for free, famous songs of the 1990s - 2000s are played for you in good quality sound 320kb/s. Alternative rock Grunge live around the clock 24/7. Update date: 16.02.2019 Radio GRUNGE ROCKRADIO music

H what is grunge? First of all, it is a rebellion, a zealous protest against any rules and stereotypes. This is comfort and absolute indifference to appearance. This is a daring challenge to society and an aggressive rejection of luxury and the bourgeoisie. Grunge is not just a style that put the whole fashion world kneel, but also a real cultural revolution that excited the minds of millions.

Girl in torn stockings, boots and dress in grunge style Grunge style image
Girl in boots and stockings in grunge style Girl in a big shirt and torn jeans in grunge style
Grunge style image
Girl in a grunge striped jacket
Grunge style image Girl in a torn sweater and high boots in grunge style Girl in dress boots and leggings in grunge style Girl in a mini dress and cape in grunge style
Grunge style images
Girl in sweaters and jeans in grunge style
Girl in jeans and boots in grunge style
Girl in a coat and platform shoes in grunge style

The history of the grunge style

AND The origin of grunge is deeply rooted in rock music. It was thanks to the anarchist rockers, who declared war on the old foundations, that a whole youth subculture appeared and absolutely A New Look to reality.

Kurt Cobain in a striped longsleeve Kurt Cobain in a grunge vest and ripped jeans

R alone musical style grunge is considered the city of Seattle, from the underground of which such bands as Nirvana, Soundgarden, Alice in Chains, Pearl Jam came out. This was the music of outsiders and losers, the psychology of which was covered in depression and the eternal craving for suicide. Kurt Cobain (Nirvana), who stood at the origins of the style not only in music, but also in fashion, is considered to be the founder of grunge. He re-introduced us to iconic flannel shirts, ripped jeans, oversized sweaters, vests, second-hand clothes and sneakers.

M Who knows, but Kurt's layered outfits were not at all accidental: he was too thin and thus tried to somehow hide it. Cobain had an absolutely disregard for appearance: he literally borrowed some clothes from homeless people, bought the rest in second-hand shops and wore them to holes. Kurt just didn't care what people thought of him. And his style was completely in line with the music he created: daring, reckless and teenage.

H at the peak of the popularity of the Nirvana group, young people completely and completely copied their rock idol, which greatly affected the urban street-style on both sides of the ocean. This could not fail to notice the young and talented designer Marc Jacobs. In the spring of 1993, he created a revolutionary grunge collection for the house of Perry Ellis. But fashion critics flatly refused to accept the provocative images of orphans on the catwalk, as a result of which Mark was fired from the fashion house, while gaining world fame. So the grunge style officially and, as it should be, scandalously broke into the world podium from the streets and still does not leave it.

Grunge models
Grunge style image

FROM Over time and due to changes in social and cultural trends, the grunge style has undergone quite strong changes. Now no one is chanting Rape me!”, does not wear worn clothes and will not go around with an unwashed head on purpose. In our time, 90s grunge is perceived, as designer Jean-Paul Gaultier said: "Nothing more than a way to dress when you have no money."

IN Two thousand eminent couturiers, taking the main ideas of classic grunge as a basis and rethinking them in their own way, created a completely unique fashion style direction: neo-grunge. Now it can be considered a symbol of a new generation of free, self-sufficient and purposeful young people.

neo grunge, unlike its predecessor, has become more polished, mature and artsy, turning into marginal chic. Today, grunge is a priori high-quality things made of good fabrics, sewn with a light flair of deliberate negligence. It is worth recognizing that the classic grunge of the 90s has gone forever into the pages of history along with its founder, Kurt Cobain.

Grunge style images

Three male looks in grunge style

Distinctive features of the grunge style

ABOUT The main features of the grunge style are: endless comfort, eclecticism, layering and easy carelessness. Color palette based on dark and muted shades: black, gray, brown, dark green, blue. The exception is White color in the minimum amount.

R patterns, ornaments and bright prints are taboo in grunge. But all the colors of depression, despair and hopelessness go hand in hand with this style. From a stylistic point of view, you can successfully add elements of such styles as military, casual and vintage to grunge. A categorical ban is a mix of grunge and glamor, an abundance of sequins and rhinestones. After all, do not forget that these are completely opposite styles.

Grunge style image

Male images in grunge style
Two male images in grunge style
Male images with a grunge coat

Grunge style wardrobe elements

• beanie hat
• checked flannel shirt
• ripped and frayed jeans or mini shorts
• layering
• sneakers, heavy combat boots, Dr. Martens
• oversized sweaters and coats
• black stockings or tights with holes
• stretched t-shirts in muted colors
• backpack
• vest
• caps, hats, baseball caps
• long shapeless sundresses
• frayed leather biker jacket

Girl in a sweater dress - grunge image Girl in a leather mini skirt and stockings, grunge style
Grunge black lace-up studded boots Model in grunge style Model in transparent dress and denim coat
Grunge style image Grunge style image Male image in grunge style Model in black jacket and boots in grunge style

G range is a unique style. It invites us to look stylish and feel free at the same time. It does not impose any prohibitions, but gives the will to self-expression and complete independence. Be stylish without thinking about style, breathe in a breath of freedom and break the boundaries of stereotypes. Challenge yourself!

lookbook

Kate Bosworth and Gwen Stefani Girl in blue shorts, a plaid shirt and a leather jacket, grunge style

Artificially distressed clothes, plaid shirts, faded jeans, a combination of rough leather jackets with delicate chiffon dresses, deliberate negligence, layering - all these are bright signs of style grunge.

In the 90s, this style, unwittingly, was created by violent opponents of fashionable canons. Young people of that time sought to demonstrate their unusual appearance great dislike for established standards and stereotypes. They protested against sugary luxury and bourgeois bigotry. But ironically, the fashion industry found something interesting in the casual look of these young Protestants, and grunge was born as a result.

From the history

The first ones who decided to express their negative attitude towards fashion were the fans of the musical group Nirvana. Fans of the group dressed in baggy men's trousers and sizeless sweaters, thereby demonstrating dislike for the luxury of couture collections and for the imposed ideals of beauty.

The favorite clothes of young rebels were also huge flannel shirts, ripped jeans, rough, faded T-shirts, heavy and worn out sneakers. The external image was “flavored” with layering, deliberate untidiness and shapelessness. Gradually, the protest and rebellion began to develop into an aggressive trend, which simply could not go unnoticed by the fashion industry.

The first designer to canonize "marginal chic" was Vivienne Westwood. Following her, Marc Jacobs extolled the casual aesthetic of young rebels, presenting the world with a collection entirely consisting of asymmetrical T-shirts, plaid shirts, wrinkled dresses and stretched sweaters. It was this collection that brought the fashion master great fame and influence. A little later, other eminent designers sang an ode to bold grunge, among them Anna Sui, Christian Lacroix, Karl Lagerfeld.

grunge today

IN this season the style of the 90s, in particular "marginal chic", is in a big trend. The collections of Saint Laurent, 3.1 Phillip Lim, Ashish, Anna Sui, Dries Van Noten and Acne had a huge impact on the development of this trend.

The main features of grunge are still deliberate carelessness and bold eclecticism: a combination of elegant lace and coarse knitting, transparent chiffon and dense denim. Jumpers and sweaters are chosen either baggy (in), or very short. Laconic sheath dresses mix with shapeless cardigans, while light tunics and delicate summer sundresses- with leather or denim triggers.

Grunge is also characterized by the presence of small "defects", such as frayed edges, holes, dropped loops or raw seams.

Untidy images are complemented by appropriate hairstyles (ponytail or carelessly loose hair), as well as makeup with brightly painted lips and eyebrows.

In no case should you supply a grunge look with high-heeled shoes or elegant accessories, this will be considered bad form.