Mary Kay is a cosmetics manufacturer. Mary Kay cosmetics (Mary Kay): reviews from users and specialists

American company Mary Kay began its activities more than 50 years ago. Today it's already world famous organization I, who have won the preference of many girls and women. Her area of specialization was production of decorative cosmetics for face and hand skin care, perfumes, sun protection materials and men's products .

Despite its popularity, Mary Kay cosmetics received different opinions. Reviews from a dermatologist each time help to understand the characteristic features of a new product and ensure the relative safety of these products.

Mary Kay cosmetics have been on the global cosmetics market for more than half a century

The Mary Kay organization was created in New York . Its main feature is sales of manufactured products through foreign branches through the use of the services of our own beauty consultants.

At special meetings, these workers clearly explain the product to women, help them understand the wide range of products, try out the effects of some products on themselves, place an order, and give advice and recommendations for use. Thanks to caring and almost scrupulous attitude towards clients explains the widespread decorative cosmetics of this brand.

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Experts' opinion

Mary Kay cosmetics should be chosen carefully

Cosmetologists recommend choosing carefully suitable remedy Mary Kay brand. Differences in the legislation of the United States and other countries provide the basis for the development of various rumors regarding product production technology and the harmful effects on the female body, which is manifested by skin depletion.

Basically, Mary Kay cosmetics receive positive reviews from dermatologists. This is due to the use of proven, studied materials that are used in production. Therefore, each unit of product has a high level of quality and does not have a harmful effect on the human body.

A common myth is that this brand of cosmetics contains hormones that can disrupt activity in large quantities. internal organs. In addition, the use of these materials is regulated by law in many European countries.

Laboratory studies completely refute this prevailing opinion. Medical specialists claim that cosmetics do not contain hormonal substances, only elements of plant origin are used. The latter tone the skin and do not cause the body to become addicted to the active product.

According to dermatologists, Mary Kay brand decorative cosmetics have contraindications by application. The ingredients used may cause allergic reactions in women with sensitive skin hands, faces A. This fact is manifested by the appearance of a characteristic rash or a complete lack of effect from use. Due to this, Before visiting, it is a mandatory rule to familiarize yourself with the composition of the cosmetic product. .

Advantagescosmetics Mary Kay

The company's products have their advantages and disadvantages. According to doctors, the price of Mary Kay products is related to the level of its quality. Compared to other brands, cosmetics are different reliability, relative effectiveness and safety .

The production of cosmetics is based on laboratory tests and thorough analysis . Each development is carefully studied and tested. In this regard, the opinion about the ineffectiveness of cosmetics of this brand is subjective. According to experts, Most of the negative reviews are related specifically to individual intolerance.

Tips from cosmetologists: How to use coconut oil for skin rejuvenation. Incredible effect!

Disadvantages and disadvantages of productsMary Kay

Like any cosmetics, Mary Kay products have both advantages and disadvantages.

Makes the situation worse, according to reviews of some dermatologists, the presence of the following components in Mary Kay cosmetics:

Lecithin, stearone, silicone, contained in hand creams, are not able to fully provide skin hydration . The action of glycerin is not aimed at providing moisture, but at delaying the removal of water. Using these products in air-conditioned rooms or at night will not give an effective result.
Triethanolamine is considered a fairly strong irritant , therefore it is recommended not to use for women with sensitive epidermis.
Oxybenzone in a volume of more than 5% capable of causing exhaustion skin . The element is considered not hazardous in modern world, however, experts advise refraining from using cosmetics that contain this chemical.

According to experts, Mary Kay cosmetics contain a large amount of “chemicals”

The main disadvantage of the product is the use of a large number of chemical elements.

When used correctly, this fact is not capable of radically harming the body. In order to obtain an effect, it is necessary to carry out consultation with a competent beautician or medical professional .

If you want to know

In 2011, Mary Kay was the sixth largest direct selling company in the world. Net revenue was US$2.9 billion.

A special feature of the company is that only women are hired as salespeople (“beauty consultants”). Men, however, are present among the staff and on the board of directors. The company's philosophy is designed to help women achieve career success while maintaining the ability to fully engage with their families. The company strives to optimally use the characteristics of female psychology in its activities: to advance in the company, you need to help others succeed, because consultants receive bonuses for the success of the newcomers they bring and train; various rewards for successful work are practiced, such as discounts, cosmetics and perfumes, handbags, branded suits, precious jewelry, trips, pink cars; The magazine “Applause” is published with photographs of consultants who have achieved success in the company.

The company's symbol is a bumblebee: it is believed that, according to the laws of physics, it cannot fly, but it needs to, so it flies.

Golden Rule: Treat people the way you would like to be treated.

Corporate color is pink.

The company's mission is to improve the lives of women around the world.

Mary Kay's head office is located in the American city of Addison, Texas, near Dallas. The company was founded by Mary Kay Ash in 1963. The chairman of the board of directors is her son Richard Rogers, and the president and CEO (since 2006) is David Holl.

Business model

Mary Kay was the first company to teach women how to take care of their skin - before that, cosmetic companies simply sold blush, lipstick or new shades of eye shadow. Sales are carried out through a network of sales consultants - “beauty consultants”. To become a consultant, you need to take a short free training course on sales and skin care programs (more in-depth training can be completed throughout your entire time working in the company), and also purchase a starter “beauty package”, which includes the company’s products. The initial beauty package is sold at a discount relative to the market value, which allows consultants to resell profitably, easily and quickly, thereby generating income and better understanding the specifics of the company. It is very important for a company to abstract itself from pyramid companies, the basis of which involves illegally receiving money from clients. Unlike pyramid companies, Mary Kay sells its products to absolutely all consultants at a single discount.

Training of consultants is extremely important and a priority for the company. Such seminars are often held in a format of no more than 6 people, at home. Delivery of goods, as well as payment for them, must be carried out strictly on site.

Mary Kay specifically limits the range of its products: this is done so that consultants have a good command of the existing range of products and easily remember new items. And also so that consultants, if desired, can maintain a mini-warehouse of products and ensure instant delivery of the ordered goods. Unlike many companies, Mary Kay does not limit sales.

A beauty consultant can hire other consultants in any number and from anywhere in the world. The company has no assigned territories. Mary Kay Ash writes in her autobiography: “I remembered that when I was earning $1,000 a month in commissions on sales of my division, my husband received new job in St. Louis. I couldn't take the division with me, so I lost all the sales commissions from the people I'd spent eight years recruiting, training, and motivating. In my opinion, this is an obvious injustice. I invested in developing my territory, but someone else inherited these great sales reps and the commissions on their sales.”

The company also has incentive programs, such as the famous pink Cadillac. Techniques are also used to encourage husbands to make them proud of their wives and encourage their careers. For example, at one of the seminars, each of the consultants' husbands received a "She's Just Fantastic!" badge, another time - a car bumper sticker "Ask me about my wife's career." The company sometimes receives grateful reviews from the husbands of clients because their wives began to look better, and from the husbands of consultants who got to know their children better when the wife started working and the husband began to take part in their upbringing, as well as from the husbands of consultants who were able to change their unloved a job that was more productive for them due to the fact that their wives began to earn more and were able to provide for the family during the transition period.

Mary Kay, having carefully considered the issue of franchising, abandoned this idea. The refusal was due to the fact that many women would be forced to turn to men for financing, and this in turn would significantly reduce their independence and, ultimately, affect the company. Instead, the company went public with an IPO in 1967. This allowed us to significantly increase funding and expand our expansion into the market. The cosmetics company Mary Kay has become the first company on the New York Stock Exchange to be led by a woman. In addition, Richard was the youngest president of a company listed on the New York Stock Exchange.

Over the next decade and a half, sales grew steadily at an average annual rate of 28 percent. But between 1974 and 1978, sales stagnated and even slowed down slightly. To restore them, the company increased bonuses for its consultants. Sales began to rise again, averaging between 29% and 84% per annum over the next four years.

The company was offered to sell its products in shopping centers, but this did not suit them. Mary Kay specializes in personalizing the art of beauty, and in public places it is less convenient to conduct consultations, as women are embarrassed to remove makeup in public and do not want to spend time allotted for shopping on consultations.

In 1977, construction of a new 8-story headquarters in Dallas was completed. In 1993, the total area of all Mary Kay production facilities was equivalent to 3 football fields. The company also received an FDA license, which allowed it to develop and sell medicines, such as sunscreen and other products.

The 1980s saw a sharp decline in economic growth, with women's employment now being based on full-time work. Between 1983 and 1985 the number of beauty consultants decreased by almost 2 times and amounted to about 100,000 people. Sales fell from $323 million to $260 million. The price of Mary Kay shares on the stock exchange has dropped significantly. Mary Kay and her son Richard decided to independently buy out all the remaining shares of the company for a total of $315 million. There was also a problem with IPS about paying taxes on time, but it was resolved in 1993 when Mary paid IPS $3 million. In 1989, Mary Kay attempted to take over its largest competitor, Avon, but the attempt was unsuccessful.

Mary Kay Cosmetics was named one of the 100 Best Workers in America in 1984 and 1993. In 1992, the company's retail turnover exceeded the $1 billion mark. The number of products distributed included over 200 items, and the number of beauty consultants increased to 250,000 people in 19 countries around the world. By 1993, the number of consultants exceeded 300,000, and the number of clients was more than 20,000,000. More than half of the nation's sales leaders earned over $1 million during their careers at Mary Kay, and the company's total bonus pool was $38 million annually. In 1993, the Mary Kay brand became the best-selling skin care and cosmetics brand in the United States, with wholesale sales growing by more than $735 million. In 1995, Mary Kay Ash resigned from her position as company manager due to health reasons.

The company celebrated its 35th anniversary in 1998 and in honor of this holiday, established a new prize for consultant leaders, a white GM sports SUV. That same year, Mary Kay was again recognized by Fortune magazine as one of the 100 Best Companies to Work For in America.

Sales

In 2005, global revenues exceeded $2.2 billion, and in 2010, $2.5 billion, excluding product returns.

Mary Kay sales volumes

Year	Total revenue, USD	Consultants	Leaders	National leaders
1963	198 154	318	0	0	623
1983	300 000 000	195 000	...	...	1538
1989	400 000 000	200 000	...	...	2000
1991	511 000 000	220 000	...	...	2322
1992	500 000 000	250 000	...	...	2000
1993	735 000 000	325 000	...	...	2261
1994	850 000 000	...	...	...	...
1995	950 000 000	...	...	...	...
1995 in Russia	25 000 000	...	...	...	...
1996	1 000 000 000	...	...	...	...
1997 in China	12 000 000	15 000	...	...	800
1998 in China	$7,200,000	...	...	...	...
2001	1 400 000 000	800 000	...	...	1750
2001 in USA	No data	500 000	...	...	...
2001 in Mexico	20 000 000	...	...	...	...
2002	1 600 000 000	850 000	19 000	More than 300	1882
2002 in USA	...	...	13 000	...	...
2002 in China	120 000 000	120 000	...	...	100
2003	1 800 000 000	1 100 000	18 500	More than 100	1636
2004	1 960 000 000	1 300 000	27 000	410	1507
2004 in USA	...	...	...	210	...
2004 in Canada	125 000 000	29 357	661	16	4257
2004 in UK	7 700 000	3500	More than 70	0	2200
2005	2 200 000 000	1 600 000	31 000	500	1375
2005 in China	300 000 000	400 000	...	...	750
2005 in USA	1 300 000 000	715 000	...	...	1818
2005 in Canada	...	32 820	673	17	...
2005 in Argentina	...	20 000	500	8	...
2005 in Mexico	...	175 000	...	...	...
2005 in UK	...	5000	140	2	...
2006	2 250 000 000	1 700 000+	...	About 500	1323
2006 in Canada	62,000,000 Canadian dollars	34 272	724	18	CAD 1809/person
2006 in USA	...	...	14 000+	...	...
2006 in UK	...	5000	140	2	...
2007	2 400 000 000	1 700 000	...	...	1411
2007 in Canada	...	31891	659	25	...
2007 in USA	...	700 000	14 000	215	...
2008	2 600 000 000	1 800 000	34 000	500	1444
2008 in Canada	...	30 679	608	24	...
2008 in USA	...	600 000	13 000	...	...
2009	2 500 000 000	2 000 000	37 000	600	1250
2009 in China	600 000 000	200 000	...	...	3000
2010	2 500 000 000	2 000 000	...	600	1250
2010 in Australia	AUD 25,000,000	10 000	...	...	AUD 2500/person
2010 in Canada	...	29573	...	24	...
2012	3 000 000 000	...	39 000	600	...
2012 in Russia	...	...	3500	...	...
Year	Total revenue, USD	Consultants	Leaders	National leaders	Revenue, USD / Number of consultants

Notes:

Data are given without taking into account inflation;
Official Methods of Mary Kay, Inc. includes rounding up of revenue and rounding down of number of consultants.

Factories

The main production factory is located in Dallas, Texas, USA. A second factory in Hangzhou, China, manufactures and packages products for the Chinese market. A third factory was opened in 1997 in La Chaux-de-Fonds, Switzerland, for the European market. The Swiss factory was closed in 2003.

Cars

In 1968, Mary Kay Ash bought her first Elvis-themed pink Cadillac, repainted by the dealer in pink tint mountain laurel (Mountain Laurel Blush). This advertising stunt was so successful that Mary Kay in 1969 decided to reward five of her best salespeople with pink Cadillacs at the company's expense. Pink color was an obvious choice that matched the company's eye and lip product range. Since 1980, this shade has been exclusively used by the Mary Kay fleet. Once every two years leader or national leader can take part in a competition for a new Cadillac. At the end of the two-year lease, the cars are repainted and sent back to auction. The shade of pink has changed over the years. In 1998 it changed to "pearl pink". In honor of the 35th anniversary, the GMC Jimmy sports car was offered in the United States white, a special issue for Mary Kay. As of 2007, top sellers can still earn themselves a coveted pink Cadillac.

In 2005, the company's fleet consisted of 9,870 vehicles produced by GM (USA).

In the UK, Germany, the Netherlands, Spain and Ukraine - pink Mercedes-Benz cars. In Argentina you can earn money for a pink Ford, and in Taiwan - a pink Toyota. In Australia there is a choice between the Ford Falcon and Volkswagen Beetle. In China there is a pink Volkswagen Santana. In the Nordic countries there is a pink Volvo V50.

Specific requirements for obtaining a vehicle depend on the country and the desired model. If the requirements are not met, then the driver must pay part of the car lease fee that month. If the requirements are met, the driver pays 85% of the insurance and does not pay monthly leasing, or receives a pre-agreed amount of monetary compensation.

Since the introduction of this program, more than 100,000 sales consultants have already met the requirements to be able to use such a vehicle or receive monetary compensation. It is unknown how many leaders chose to receive money instead of a car, but GM estimates that the company made a total of about 100,000 pink Cadillacs for Mary Kay.

In 2012, the following brands of cars are available: Chevrolet Malibu, Chevrolet Equinox, Toyota Camry and Cadillac CTS, SRX & Escalade Hybrid, and to increase the motivation and productivity of sellers, a newcomer is introduced - the black Ford Mustang.

Sellers' earnings

As a private company, Mary Kay Inc. does not disclose all of its financial information to the public.

Consultants can earn money with Mary Kay in two ways:

Attracting new consultants;
Retail sales;

Earnings by attracting new consultants

Earnings from recruiting new consultants reflect commissions and bonuses on overall team sales. They do not include revenue from retail sales and revenue from Mary Kay's tools business.

29,675 people were salespeople during the year;
1,878 consultants earned more than C$100 in commissions;
276 of the 553 top sellers earned more than C$17,471 in commissions;
15 of the 23 national sales leaders earned more than C$100,000 in commissions;
the standard commission was 50% of revenue.

Earnings from retail sales

There is no reliable data on this matter. The quoted figure of $1,250 per year (2010) for the average consultant was obtained by dividing Mary Kay Corporate's total annual revenue by the number of Mary Kay consultants. This figure is obviously incorrect as it does not take into account returns, discounted sales, auction sales, and consultant purchases for personal use - all of which would lower this figure.

Turnover among consultants

Employee turnover is estimated at 68.6% per year based on data submitted by Mary Kay (USA) to the FTC.

According to Mary Kay (Canada), staff turnover is estimated at 85% per year. This data excludes consultants who earn a commission but have been with the company for less than a year, as well as those who have been with the company for more than a year but do not receive a commission.

Lawsuits

Woolf v Mary Kay Cosmetics

In 2004, Woolf v. Mary Kay Cosmetics was initially decided in favor of the complainant, Claudine Wolf. This marked the first time that labor law standards were applied to independent consultants working from their own homes. This decision was overturned on appeal and finally overturned by the United States Supreme Court on May 31, 2005.

Ms. Wolfe was fired from her leadership position (director) because her division failed to generate sales for three consecutive months. Wolf insisted that the dismissal was illegal due to her medical condition - she was suffering from cancer.

Claims against liquidators

In May 2008, Mary Kay Inc. filed a lawsuit against the website Touch of the Pink Cosmetics, which sold products from former Mary Kay consultants at significantly reduced prices. According to the company, the website interfered with its business and illegally used the Mary Kay trademark.

July 20, 2009 Mary Kay Inc. filed a lawsuit against Pink Face Cosmetics for trademark infringement. This company sold Mary Kay products on eBay and other online resources at below average prices.

Product testing on animals

In 1989, the company announced a moratorium on animal testing under pressure from animal rights groups. She was one of the first in her industry to do this and signed the PETA appeal.

However, in 2012, Mary Kay Inc. has reintroduced animal testing as required by law in China for all health and beauty products.

Mary Kay in Russia

Mary Kay is a member of the Russian Direct Selling Association. It complies with the code of honor and conduct of members of the Association, which regulates honest treatment of the buyer and compliance with established standards for product sales.

Mary Kay Ash Charitable Foundation

This charitable foundation was founded in 1996 for two purposes:
Fighting women's cancer by supporting leading medical scientists searching for cures for cancer mammary gland, uterus, cervix and ovaries;
Combat the epidemic of violence against women by providing grants to women's shelters and supporting community programs.

In culture

Links

Direct Selling News, June 01, 2012: DSN Global 100: The Top Direct Selling Companies in the World Retrieved 2012-07-14
Mary Kay. Business Basics. The Independent Beauty Consultant's Guide.
2011 Press Kit The Company
Mary Kay At-A-Glance - June 2006
http://www.marykay.ru/company/facts/%7C accessdate = December 13, 2012
Autobiography of Mary Kay.
Mary Kay Ash. 20th Century American Leaders Database. Harvard Business School. Retrieved October 20, 2010.
Company Retrospective
Stanley, Alessandra. Avon and Mary Kay Create Opportunities for Women, Moscow: New York Times(August 14, 1996), page D1. Retrieved October 20, 2010.
(2005-06-21) “China consumer goods: Still off the doorstep” (Economist Group). Retrieved 2010-10-20.
Monthly Calendar, 2002. US Mexico Chamber of Commerce. Retrieved October 20, 2010.
(2001-11-22). Mary Kay Inc. 2003 Fact Sheet. Press release . Retrieved 2010-10-20.
Just the FAQs. Mary Kay (UK). Retrieved October 20, 2010.
Mary Kay Corporate Press Kit 2005
Kaye, Marcia Parent Time: Mary Kay Cosmetics. Today's Parent(December/January 2005). Retrieved October 20, 2010.
2004
Mary Kay Cosmetics (U.K.) Ltd. . Hoovers, Inc.. Retrieved October 20, 2010.
Glick, Julia. More Chinese Women Donning Mary Kay Uniforms, The San Diego Union-Tribune(August 4, 2006). Retrieved October 20, 2010.
Mary Kay (Canada) Reported earnings
Mary Kay (Argentina)
Mary Kay (Mexico)
The Mary Kay Opportunity. Mary Kay (UK). Retrieved October 20, 2010.
Mary Kay. 2007 Press Kit. Press release . Archived from the original on June 27, 2008. Retrieved 2010-10-20.
Mary Kay Around The World
Oberbeck, Steven. Utah woman a star in pink, The Salt Lake Tribune, Sequence, Inc.(May 15, 2008). Retrieved October 20, 2010.
Mary Kay (Canada) Reported earnings

Mary Kay cosmetics have not yet reached your city or do you need to go to a company representative quite far from your place of residence and work? This will no longer be a problem for you. Despite the fact that the most informative way is to purchase Mary Kay products during a personal meeting with a consultant, this method is not suitable for everyone.

The best solution in this case is to study the Mary Kay online catalog. It presents all the company's cosmetics, including the most latest news. You can make a purchase at any time convenient for you, sitting comfortably in a chair or on the sofa, calmly choosing shades, studying compositions and product reviews.

On the website of the Mary Kay online store there is an online consultant who will help you understand the widest range of cosmetics and choose the products that best suit you.

If you do not trust quality diplomas, opinions of experienced dermatologists and positive reviews from other women, you can attend a free cosmetic master class, during which any MaryKay cosmetics will be available to you, individual care or fragrance will be selected for you that will reflect exactly your condition and your inner world.

Take a look at the Mary Kay online catalog - you will like our prices, because we have a Sale section where you can purchase products from different categories. The section is updated, discounted products change, so check back weekly for changes.

Don't forget about the opportunity to get another 5% discount if you find another online store for this company's products with lower prices. We value our customers, so only here you will find the lowest cost of Mary Kay products, excellent service, and the best conditions for delivery of your orders.

WE GUARANTEE THE BEST PRICE IN THE ONLINE CATALOG

Having visited the Mary Kay price catalog, you may be pleasantly surprised, as we regularly offer various discounts on popular products. Moreover, dear ladies, in the “Sale” section you can find a product that we are selling at a discount of up to 20% only due to a minor packaging defect.
Moreover, we are confident that the price we offer for any of Marie Kay’s products is the best price offer.
If you find a better offer in another online store, we will sell you this product for another 5% cheaper than the competitor’s price. The “Sale” section contains products that are subject to additional discounts for one reason or another; the rest of the products are located in the corresponding sections of the Mere Kay online catalog.
Only we have the best price guarantee for Mary Kay. You should know that if you find a better price offer for Mary Kay cosmetics in Moscow, we will offer you an additional 5% discount on the competitor’s price for the company’s products.
We value our clients and are always very happy to receive new ones and we are ready to offer guaranteed best price for Marie Kay cosmetics, excellent service, convenient delivery conditions. On the website marykay.tv (Mary Kay catalog), a wide selection of the entire range of products on better conditions.
You can buy Mary Kay at a discount in the Sale section.

PERFECTIONAL QUALITY OF MERIKEY COSMETICS IS A FACT!

Mary Kay cosmetics are high quality products, which ensures not only their safety, but also hypoallergenicity. In Europe, Mary Kay products have a lifetime certificate, which emphasizes their highest quality.

Hundreds of thousands of women around the world prefer Mary Kay cosmetics due to the highest quality of products that meet the results of the latest developments in the field of science. The company operates on the principle of unconditional trust in all cosmetic lines with which it cooperates.
MaryKay allocates millions of dollars every year to carry out scientific developments, thanks to which we can confidently say that the products are of the highest level of quality, are completely safe and give high results that fully correspond to the expected. During testing, experts study each component in detail, both separately and in its interaction with other components of the cosmetic product. Testing is carried out in independent laboratories and strictly under the supervision of experienced dermatologists and ophthalmologists.
Mary Kay products are a true standard of quality. In the company's assortment you will find a wide range of face and body skin care products, as well as any variety of decorative cosmetics, which have long won the trust of girls all over the world. And to make you even calmer, the production of all cosmetic lines is carried out under strict government control. Certification of cosmetics is also carried out in two stages: initially in the country where it is produced and a second time in the country where it is sold.
But everyone will agree that confirmation of the quality of cosmetics by experts and regulatory authorities is not the main thing. The most important thing is the trust of our regular customers and the increase in their number with each new company catalogue. And if a woman trusts us with her face and body, then this is worth a lot and sets us up for further, even better work. We always carefully read the reviews and wishes of our customers and thank them for making Mary Kay cosmetics more perfect. The manufacturer is committed to protecting the environment and therefore does not test its products on animals.

Mary Kay is one of the largest companies engaged in the production and distribution of decorative cosmetics, perfumes and complex beauty care products through direct sales. The Mary Kay brand is one of the most recognizable brands in the world, and the company excels in coping with the competition in the market and, according to recent data, ranks sixth in the list of famous cosmetics manufacturers. The popularity of Mary Kay products among women is explained not only by their high quality and relevance, but also by the company's motto, which calls for improving the lives of women around the world. The history of the development of the Mary Kay brand is inextricably linked with its creator Mary Kay Ash - a businesswoman who inspired thousands of women with her own example and personal strength to strive to realize their potential and create their own successful career at Mary Kay.

Company founded by a woman

The idea of creating a new cosmetic brand belonged to Mary Kay Ash. The impetus for running her own business was a book that Ash wrote after encountering inequality at work. Ash intended to release a kind of instruction that was supposed to help women defend their rights and advance in business, but after detailed study and comprehension, the book turned into an effective business plan. In 1963, Mary Kay Ash founded a cosmetics company.

It is logical that a brand created by a woman is aimed specifically at the fairer sex. Their intuition, personal qualities and psychological characteristics help promote products and develop the company. Mary Kay's workforce is predominantly female, although men are still present among the full-time employees and in senior positions on the board of directors. The fundamental principle of the company is democracy. Starting from the very bottom, employees can move up the career ladder as much as they would like. The desire for career growth, dedication, intelligence and perseverance are the qualities that have helped many women achieve success at Mary Kay.

The symbol of Mary Kay is the bumblebee - an insect that, according to the laws of physics, cannot fly, but, without realizing it, continues to do the impossible.

Mary Kay's signature color is pink. The motto is to do better life women all over the world.

Mary Kay at the center of a scandal

In 1989, Mary Kay was one of the first cosmetics manufacturers to announce a moratorium on animal testing. In 2010, the company was blacklisted by PETA for resuming animal testing of its products. This step by Mary Kay management was made in order not to lose its position in the market of those countries where testing of cosmetics on animals is required by law.

Currently, Mary Kay cosmetic products are manufactured in the American city of Dallas and the Chinese city of Hangzhou. There is also a small factory in the UK.

Goods from America and England go to customers from Europe, Australia and Latin America, Chinese factories work for Asian buyers.

Every year the company spends millions of dollars on new scientific developments and improvement of finished recipes.

history of the company

It was founded by a woman, Mary Kay Ash. Before that she for a long time I worked in the field of direct sales of various goods, so I knew very well the principles of successful work in such a business. She only had $5,000 as initial capital.

Mary’s son volunteered to help with business activities. Besides him and the founder herself, there were 9 consultants. The tiny office was furnished with old furniture, but this did not stop the team of enthusiasts from working tirelessly most of the day.

A fairly plausible legend is actively spreading across the Internet that Mary bought the first recipes for cosmetics from a leather tanner, who discovered the unique effect of his compositions on human skin. Although there is also a version that the enterprising Mary Kay inherited the recipes from her grandmother.

The efforts of a small working team very quickly justified themselves, because after just a few months the income of the small company amounted to tens of thousands of dollars. Several years passed and the count reached hundreds of thousands.

The year 1969 became very significant for the founder of the brand, since at that time the construction of the first large cosmetics production plant began. A couple of years later, thanks to mass production of products, the company entered the world market.

The first branch was opened in Australia. Then the conquest of the hearts of customers all over the world began.

In 1996, Mary Kay's company made a profit of $1 billion. The mistress of this empire was clearly very satisfied with the results of her many years of work.
By the way, she lived until 2001, never stopping working for a moment. The influential businesswoman was awarded many times with various prestigious awards and titles.

Video review of Mary Kay products

Description

At the time when the small company Mary Kay just launched sales of cosmetics, it offered customers only 9 types of products. Today, the brand has more than 200 types of care and decorative cosmetics.

The catalogs present products in 7 different categories:

skin care products;
decorative cosmetics;
body care products;
hand care products;
sunscreens;
aromatic collection;
skin care products for men.

The company adheres to clear values, avoids testing products on animals, and is also a member of the animal rights association PETA.

Mary Kay controls the safety of cosmetics very carefully. No product goes into mass production until there is confirmed scientific research. The production uses the latest technologies that allow us to compete in the market for similar products.

Mary Kay collaborates with many dermatologists and ophthalmologists around the world, as well as beauty bloggers and theorists. For example, the company recently provided significant financial support to the Department of Dermatology at the University of Texas Southwestern Medical Center.
Many charitable funds were donated to the Dermatology Foundation and the Skin Cancer Foundation.

All products are necessarily accompanied by quality certificates from countries and manufacturing plants of Mary Kay Inc.

Products

Shadows

The collection has shades for every taste: from matte to sparkling iridescent. Mineral-based mono shadow helps create long-lasting and rich makeup. They are very light in texture and easy to apply. The composition contains vitamins that are excellent protection for the skin of the eyelids from free radicals.

Can be used by people prone to allergies and who use contact lenses.

The mono shadow palette contains the following shades:

azure;
emerald;
pink mist;
ultramarine;
electrician;
cocoa;
silver satin;
pastel;
silver onyx;
black velvet;
transparent;
blue metal;
Persian lily;
cold jeans;
hazelnut;
Moonstone;
iris;
vintage gold;
custard;
granite;
chocolate kiss;
honey glaze;
espresso;
indigo;
golden olive;
sea depth;
delicate silk.

The cost of one unit is 320 rubles.

There is also a palette of shadows, consisting of three colors that transform into each other. It’s called “Sky Garden” and costs a little more – 600 rubles.

Trio - shadows.

Carcasses

Mascara “Sensation”, black.

This mascara is designed to increase the volume of eyelashes by 5 times, as well as lengthen and lift them. A convenient brush combs hairs well while applying pigment. After drying, the composition does not crumble or smear. Can last up to 12 hours.

Price – 610 rubles.

Mascara “Ideal volume”, black.

Increases the length of eyelashes, makes them more expressive and very thick. Moreover, after applying mascara, there is no discomfort and no feeling of heaviness. The pigment is very rich and bright.

Price – 630 rubles.

Lengthening mascara, black.

It lifts eyelashes well and makes them simply impossibly long. Thanks to the light formula of the composition, there is no feeling of heavy eyelashes. The brush is curved, it paints even the smallest hairs very well. Caring components help keep eyelashes healthy and beautiful.

Price – 630 rubles.

Mary Kay mascara.

Foundations

A hydrating, luminous makeup primer formula for dry and normal skin instantly improves complexion and makes it more even.

Doesn't clog pores or smudge after several hours of use.

Such Foundation Available in 5 shades of “ivory” and 6 shades of “beige”.

The cost of a 29 ml tube is 840 rubles.

Mary Kay also has a mattifying foundation called Timewise. It contains jojoba extract and vitamin E. The line also consists of 5 shades of “ivory” and 6 shades of “beige”.

The cost of a tube is 840 rubles.

Concealer.

Powders

It envelops the skin like an invisible veil.

This option is very suitable for girls who do not want to clog their pores too much with heavy cosmetics, but want to remove greasy shine from the face.

Despite its weightlessness and translucency, Mary Kay loose powder conceals very well. dark spots and redness on the face.
It is produced in three variations:

ivory 1;
ivory 2;
beige.

Loose mineral powder.

Cost – 770 rubles.

Compact powder

The powder contains many caring components and vitamins A, C and E.

Reliable coverage helps retain moisture in the skin, prevents the formation of wrinkles and perfectly masks everything you would like to hide.

Available in two shades of “ivory” and 2 shades of “beige”.

Compact powder.

Price – 620 rubles.

Sheer Dimensions Powder.

Powder with a radiant effect is the final finishing touch in creating makeup. Four gorgeous shades will make any woman's look simply irresistible.
Palette:

coral lace;
pearl;
coral lace – blush powder;
chiffon.

Sheer Dimensions Powder.

Cost – 1150 rubles.

Face cream

The most popular in Mary Kay is the “Ideal Solution” anti-aging system.

Daytime and night cream provide strong skin protection throughout the day, renewing and nourishing it at night, and moisturizing it and protecting it from the sun during the day. Skin appears healthier, more youthful, smoother and glowing from within.

The cost of the complex is 3150 rubles.

The range also includes the following face creams:

Maximum moisturizing cream that increases the elasticity of dry and normal skin – 1300 rubles.
Maximum moisturizing cream that increases the elasticity of oily and combination skin– 1300 rubles.
Night gel with vitamin-containing capsules “Night solution” (improves complexion and rejuvenates) – 1650 rubles.
A set of facial serums, which consists of four different formulas that are responsible for solving different problems - 3,300 rubles.
Cream for normal and combination skin, increasing elasticity and maximally moisturizing – 1300 rubles.
Microderma system from Mary Kay: renewing peeling and restorative serum – 2950 rubles.
Fat-free cream for moisturizing normal and oily skin. Does not contain fragrances. Absorbs instantly without leaving a greasy film. Price – 1200 rubles.

Face masks

The Timewise moisturizing mask is an excellent solution for those who want record a short time restore the color and texture of facial skin, saturate it with oxygen and moisture.
Price – 1300 rubles.

Timewise mask that improves complexion – 1250 rubles.

The mask from the “Botanical Effect” series is suitable for women with combination and oily skin, as it helps solve many problems with increased sebum secretion.
Price – 800 rubles.

On video: a cosmetologist’s opinion on a face mask

Hand cream

Mary Kay's line of cosmetics includes an excellent unscented hand cream.

It wonderfully protects the skin, making it softer and velvety, but does not irritate the olfactory receptors.

People prone to allergies often buy this cream.

Price – 540 rubles.

Cream for hands and décolleté from the Timewise series is designed specifically to slow down and stop the aging process of the skin in these areas. The cream perfectly protects from ultraviolet radiation, improves skin color, and increases its elasticity.

Price – 720 rubles.

Those who are used to a thorough approach to any things will like the “Satin Hands” hand skin care system.

This includes three tools:

extra-moisturizing night hand cream;
gel-scrub for hands 2 in 1;
hand cream that nourishes and moisturizes for a long time.

The cost of the complex is 2400 rubles.

Mary Kay for problem skin

Mary Kay has developed a special unique system of three products designed to relieve many women from acne-prone skin problems.

When applied to the skin, the cleanser turns into a soft foam that very thoroughly washes away all dirt, grease and dust. Salicylic acid helps to effectively cleanse pores.

The cost of the gel is 450 rubles.

Translucent, light and silky serum wonderfully dries out pimples and relieves redness. After applying it to the face, the pores noticeably narrow, and the skin remains matte for a long time.

The cost of the serum is 500 rubles.

Anti-acne cream local action will help cope with periodically appearing pimples. The formula of the product is rich in various plant extracts.

The cost of a 29 g tube is 400 rubles.

Video review of products for problem skin

Lipstick and glosses

Classical lipstick presented in 8 most popular shades:

cold peach;
caramel;
pink dream;
sweet nectar;
pink paradise;
dried rose;
petal;
soft pink.

The cost of one unit is 660 rubles.

True Dimensions Super Soft & Moisturizing Lipstick Palette:

pink glamour;
wild pink sunset;
coral color;
natural beauty;
nut cream;
fiery red;
morning dawn.

The price of this lipstick is 870 rubles.

Lip glosses are produced in convenient “chubby” bottles with comfortable applicators.

Shade palette:

sophisticated pink;
latte;
melon cocktail;
glamorous peach;
pink gloss;
pink parfait;
pink satin;
fatal red;
silver moon;
sunflower;
wine bouquet.

Price – 550 rubles.

Lucky

At Mary Kay you can buy an excellent base for the nail plate and a bright red classic shade of nail polish.

In the video: Mary Kay polishes

Eau de Toilette

Mary Kay's scents help to emphasize individuality, show others a piece of your inner world and simply stun everyone with your wonderful perfume.

The company presents 18 different women's fragrances and 9 – male.

Everyone can choose their own scent.

Cost – from 1400 to 2900 rubles.

On video: Eau de Toilette Mary Kay

And you can see the color palette of hair dye Londacolor, shades of hair dye from Garnier.