Milan Fashion Week. How to get to the show

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Milan is one of the world's leading fashion and design centers, alongside Paris, Tokyo and New York. Every year one of the brightest events in the global fashion industry takes place here - the Haute Couture Week in Milan. Milan Fashion Week gathers more than two thousand journalists covering the event, as well as about fifteen thousand guests who do not want to miss such a significant event in the fashion world.

Until the 70s of the last century, she was considered the trendsetter of Italian fashion - the most grandiose and significant shows were held there, in. In Milan, shows of new clothing collections were also organized, but they were rather modest and not crowded.

Only in 1979, the organizers of the shows managed to attract attention thanks to a completely new format of the event - a bright and colorful multi-day show with modern music, the participation of famous designers and fashion designers, extravagant models, the invitation of journalists and representatives of the Italian beau monde.

Within the framework of Fashion Week, dozens of presentations of the latest collections are held

The scale of the event is growing every year, today Milan Fashion Weeks gather the entire world fashion community.

Within the framework of the Fashion Week, dozens of presentations of the latest collections of clothes, shoes, accessories and jewelry are held, guests of the shows are given the opportunity not only to admire all this splendor, but also to purchase the things they like.

The main participants in the fashion show are famous Italian fashion houses

Milan Fashion Weeks are organized by the National Chamber of Fashion in Milan, led by Mario Boselli (2014), who has been promoting Italian fashion on the world stage since 1999.

The main participants in the Milanese fashion shows are famous Italian fashion houses: Dolce & Gabbana, Fendi, Versace, Gucci, Giorgio Armani, Gianfranco Ferre, Moschino, Etro, Jil Sander, Roberto Cavalli, Blumarine, Misson, Prada, Alberta Ferretti, as well as fashion designers from other countries ...

In different years on Milan Fashion Week Russian designers Kira Plastinina, Yulia Dalakyan, Elena Karnaukhova, Masha Kravtsova, Masha Tsigal, as well as Ukrainian fashion designers Larisa Lobanova and Alena Serebrova presented their new collections.

When and where is Milan Fashion Week

Milan Haute Couture Weeks are held four times a year - in February and September, women's collections are shown, and in January and June, men's.

The dates of the events are consistent with the rest of the cities of the fashion four - the first week is held in New York, the second in London, the third in Milan and the final one in Paris.

Famous personalities in Milan can be found just on the streets

Location Milan Fashion Week- Fashion Show Center located on Gattamelata Street. The spacious halls of the center, equipped with special platforms and huge video screens, can accommodate a huge number of guests.

Milan Fashion Week is considered the most democratic - despite the closed nature of the event, all residents of the city can enjoy the magnificent spectacle: giant screens are installed on the main squares, on which live broadcasts of the main shows are conducted. Fashion shows are also held on open catwalks on the streets, squares and even in the subway.

How to get to Milan Fashion Week

It is very, very difficult to get to the famous event - there are no free sale tickets, you can enter the event only by a special invitation, which the organizers send to fashion editors, famous journalists, respectable buyers, celebrities and VIPs.

You can get to the event only by special invitation

Some travel agencies offer tours for Milan Fashion Week- such offers are usually limited and very expensive, but if there is a desire and financial capabilities, it is worth taking advantage of them.

Another chance to get an invitation to fashion shows is to participate in an auction. Some well-known designers donate invitations to charitable foundations, which are then auctioned off at prices sometimes reaching hundreds of thousands of dollars.

The money raised goes to charity, and the winners of the auction become happy owners of tickets to the world of haute couture.

Fashion shows in Milan are held on the streets, squares and even in the metro

But even if you don't manage to get an invitation, a trip to Milan during Fashion Week can be an unforgettable experience. Famous personalities who have come to the event from all over the world can meet you in shops, restaurants, clubs, and just on the streets.

You can see live broadcasts from the Center for Fashion Shows on screens installed on the streets, as well as catwalks on street catwalks.

In addition, there are many street-style photographers working on the streets of Milan - by dressing stylishly and extravagantly, you have every chance of getting into the field of view of their lenses, and then - on the pages of fashion blogs or magazines.

Novelties of Milan Fashion Week 2018

Today, September 20, 2017, the next Fashion Week starts in Milan. The current event will feature shows of women's collections, which will acquaint viewers with the trends of the upcoming spring-summer 2018 season. In total, 63 shows and 94 presentations are provided in the official calendar program, for a total of 159 collections. Out-of-calendar shows include Dolce & Gabbana on September 24, Erika Cavallini, Giada and others. The following brands will not appear in this issue: Elisabetta Franchi, Rich, Fay, Wunderkind, Situationist, Xu Zhi, Leitmotiv, Diesel Black Gold, which have already shown the women's clothing line at the men's fashion week in June this year. Emporio Armani chose London this season, Emilio Pucci, due to the departure of creative director Massimo Giorgetti, decided to organize a presentation. The brand Angelo Marani, whose founding designer died at the beginning of the year, also refused to show.

The absence of these brands is compensated by the shows of designers who presented their collections for the first time in Milan. They will refresh Fashion Week with new ideas and give the event an even more international spirit. Among them is the Italian brand Albino Teodoro, winner of the Who Is On Next? 2016 Brognano, Ssheena and The-Sirius by Korean designer Yongchang Chung.

Debuting this season: Paul Surridge, new creative director for Roberto Cavalli, Luc and Lucy Meyer with Jil Sander.

But the main innovation of the current Milan Fashion Week 2018 is the emphasis on the ecological theme. On September 24, 2017, the La Scala Opera House will host an evening celebrating the first Oscar for sustainable fashion - The Green Carpet Fashion Awards Italia. The winners will be presented with a statuette specially made by Chopard for the event. The sustainable design competition was created by the Italian Fashion Chamber (CNMI) in partnership with the British consultancy Eco-Age.

Fashion show in Milan and presentation of new collections

The first day

Deconstructivism, grunge, 80s glitter, maximalism, and gender style dominate the shows on the first day of Milan Fashion Week 2018.

Milan Fashion Week 2018 kicked off with a brand show Grinko, the founder and designer of which is the Russian Sergey Grinko. The catwalk literally sparkled and shone, reflecting the shine from the fabrics of bodysuits, leggings, T-shirts, windbreakers and sweatpants. The defile clearly smelled of youth, carelessness and joy. The spirit of the noisy and active life of the metropolis was felt in it. The Grinko collection differs markedly from the traditional Italian style, but that is why it has managed to bring a fresh stream and an international spirit to Milan Fashion Week.

Deconstructivism has always been one of the hallmarks of Japanese designers since Yohji Yamamoto. Atsushi nakashima continued the traditions of his predecessors and offered detachable sleeves, asymmetrical raincoats and geometric inserts at his show, without losing harmony and practicality in clothes.

The next show was a catwalk Alberto Zambelli... Alberto's collection had a certain passion for geometry. Resolute and austere graphic lines, geometric inserts have created well-balanced architectural forms. But despite the fact that the Italian designer cuts and builds, like buildings, his collection, he managed to preserve lightness and weightlessness in clothes. Sheer organza lent even more elegance to the dresses.

In the show Cristiano Burani spring-summer 2018 played on color contrasts. Gray became the background of the collection, which then shimmered in phosphoric green, then yellow, then orange shades. As in past shows, plaid, stripe and sparkling lurex dominated. Loose fit and sporty style, flat shoes once again confirmed the youth style of clothing. Apparently, the vibrant nightlife is very much to the liking of fans of Cristiano Burani, which is probably why he created a pajamas suit for them. Bright green and pink silk sets with a color print, although they resemble pajamas, will be quite a worthy outfit at any youth party.

The most anticipated was, of course, the show Gucci... Alessandro Michele continued his journey through time. Its history dates back to Ancient Rome, but it also tells about characters from other times. In his new collection, Alessandro Michele tried not to miss anything. The show featured colorful colors and a Prince of Wales check, 80s-inspired mini dresses and shiny satin suits, vintage and modern. Perhaps the most important hero of the collection was costume jewelry, which generously adorned both male and female looks. Unisex style has long been a tradition at Gucci, and since the representatives of the fashion house again combined men's and women's collections in the show, it was not always easy to distinguish who is who.

Founder and designer of the Fashion House Alberta ferretti went against the trends and, despite the desire of some brands to dress women as men and men as women, presented an elegant, lyrical and very feminine image on the catwalk. Soft tones of pink, blue and green gave the outfits even more delicacy and tenderness.

Already on the first day of the shows, it became clear that many Fashion Houses prefer to organize joint shows of men's and women's collections. Does this mean that soon we will have to part with men's or women's Fashion Weeks? Quite possible. The main thing is that men do not part with the masculine image, and women with the feminine one.

Milan Fashion Week 2018.Day two

The second day of Milan Fashion Week was the epitome of femininity and romance itself. Maybe because the collections used such exquisite fabrics as transparent organza, noble satin, shiny crepe de Chine - everything sparkled, sparkled and shone through, creating an intriguing "I see - I do not see" effect.

Or maybe because on this day the true creators of the Italian style, veterans of Made in Italy presented their shows: MaxMara, Fendi, Prada, Luisa Beccaria and Moschino.

It all started in Italian - with a show MaxMara... More than half a century has passed since Achille Maramotti founded this legendary brand, but decades later, the MaxMara style has not lost the femininity and elegance that once glorified the Made in Italy brands all over the world. And even if straight skirts covering the knees, long dresses made of transparent black chiffon, strict raincoats and camel-colored coats seemed familiar for a long time, they still looked very impressive and relevant. And the role of novelties on the catwalk was played by fabrics - chiffon and organza, which gave female images a special appeal and sexuality. There were also men's two-piece suits at the presentation, but they have long ago organically blended into the women's wardrobe and did not spoil the elegant and feminine style of the collection.

But in the garden Luisa Beccaria as always, everything was in bloom. Roses, daisies and other wonderful flowers covered long floor-length dresses. The faces of the spectators present at the show also bloomed: apparently, the collection radiated a truly positive energy. The Milanese designer continued to glorify romance, while she completely managed not to lose modernity.

Karl Lagerfeld has been living between Paris and Rome for many years and, despite his very mature age, manages not only to create brilliant collections, but also to keep two leading fashion houses afloat: Chanel and Fendi. He does not lack genius, because he once drew for MaxMara those same camel coats, which the brand's designers still periodically get from the archives.

At Milan Fashion Week Karl Lagerfeld presented Fendi... For this Italian brand, he has created a very elegant collection. She wore feminine pencil skirts, long bell skirts, transparent dresses, and fitted raincoats. Sexuality was in everything. The Fendi designer did not refuse romantic chiffon either, but he suggested wearing transparent blouses over striped turtlenecks.

Italian Lucio Vanotti and The-sirius- the brand of the debuting Korean designer - decided to stick to the style favored by newcomers - romantic deconstructivism. Here and there something was missing, although on the whole the collections turned out to be quite complete, complete and very interesting.

Layering is another of the mottos of the new spring-summer 2018 collections. Miuccia Prada also supported him. In the collection Prada Spring-summer 2018 she released on the catwalk models dressed in blouses over T-shirts, dresses over shirts, and all this - over trousers.

Brands also showed the highest class Les Copains, Arthur Arbesser, Anteprima, Genny.

A colorful show finished the marathon Moschino... There is in his collection a hint of swan lake, and furious punk. Fortunately, everything ended in pleasant colors: everything bloomed on the podium, butterflies flew in - in a word, spring has come!

Milan Fashion Week 2018.Day three

The third day of Milan Fashion Week is somewhat reminiscent of the movie “Chicago”, in which the heroines Roxy Hart and Valma Kelly fight each other to win the front pages in the newspapers to save their lives. On Friday, two giants of the Italian fashion industry: Armani and Versace clashed in a battle for supremacy.

At first, this day belonged entirely to King Giorgio. The founder of the Italian prêt-à-porter is never wrong. So this time, in its new collection spring-summer 2018 Giorgio armani managed to successfully combine glamor and elegance, luxury and sophistication. Despite the fact that gloss was the key to the collection, everything looked extraordinarily elegant and no-nonsense. The designer did not forget about his favorite total black, he also remained faithful to the suits of two-piece men's cut.

However, to everyone's surprise, Armani was not the only hero of the day. The king of Italian fashion had to share the stage with another famous brand - Versace... The brand ended its show with a stunning finale that attracted all the press to its side. Donatella's collection, dedicated to the twentieth anniversary of the death of the company's founder, Gianni Versace, combines all the archetypes of a designer, from leather jackets with rivets to multicolored prints. But the main surprise came at the end of the show, when, under the phrase “Gianni, I love you, we love you, this is all for you,” 5 legendary top models of all time took the stage in gold dresses: Naomi Campbell, Claudia Schiffer, Helena Christensen, Cindy Crawford and Carla Bruni. The audience could not stay in their places and everyone rushed to the podium with a noise in the hope of taking a picture or getting an autograph from world divas.

It is worth noting that young designers are also growing alongside legendary brands. From season to season they delight with fresh ideas and bright trends. On the third day of Milan Fashion Week, Marco de Vincenzo showed his skills. In the spring-summer 2018 collection of its brand Marco de Vincenzo he sings about Sicily. Maxi T-shirts with the inscription "Ultrapharum" - as the island was called in ancient times - are somewhat reminiscent of souvenir T-shirts that are sold in markets for tourists. Marco paired them with sparkling crystal skirts. However, the most impressive at the show were the bright maxi dresses, shining with all the colors of the rainbow.

If you have old shirts, do not throw them away, they may still come in handy. From them you can, for example, sew skirts similar to those made by Anna Young in her new spring-summer 2018 collection. Annakiki tailoring, one might say, is in the blood. Since childhood, the daughter of tailors has played with fabrics and coming up with outfits. That is why, when in 2012 she decided to become a designer, success came to her very quickly and easily.
It is important to note that at Milan Fashion Week, she not only showed her skillful tailoring skills, but also raised the topic of overuse of technology. With the motto “Stop Phubbing”, which was embroidered on the T-shirts, Anna urged the audience to leave their phones for a while and take a closer look at the world around them.

After Peter Dundes, it was Paul Surridge's turn to manage the style of the Fashion House Roberto cavalli... The new creative director decided to play on the animal prints that brought the brand a resounding fame in the 80s. Silk-length evening dresses were undoubtedly the embodiment of elegance and sophistication, but still did not bring the expected shake-up to the declining brand.

Milan Fashion Week 2018. Day Four

The fourth day of Milan Fashion Week shows was not as noisy as the previous one. There was neither a deadly struggle for the first pages of magazines, nor out of the ordinary provocations. Gucci's theatricality was supported only by the Sardinian designer of the Antonio Marras brand. It seemed that, at last, the fashion houses were thinking about their fans and trying to present clean, measured and practical collections. And yet, on this day, many different novelties and interesting trends could be traced on the catwalks.

Show Bottega veneta... The designers of the Italian brand tried to dress their fans elegantly and stylishly. They did not resort to pretentious tricks and presented a practical collection without any frills for an adult and respectable woman. The season's trend was supported by sparkling rivets and sequins, as well as leather goods. Bottega Veneta designers offered a large selection of demi-season outerwear: raincoats, jackets and windbreakers.

Gabriele colangelo adheres to the deconstructivist style beloved by the Japanese. The asymmetrical design and geometric shapes looked very harmonious and neat, once again confirming the extraordinary talent of the designer. Gabriele also adopted the nui shibori textile painting technique from the Japanese. She adorned dresses, blouses and garments.

Among all the collections presented on the fourth day of Milan Fashion Week, the most feminine was the collection Ermanno Scervino... Even on weekdays, a fan of the brand will look like a fabulous nymph. Luxurious chiffon dresses of this series can be worn under leather jackets, and nightgown-style dresses can be worn with a business jacket or sangallo cloak for special occasions.

White is sometimes interpreted in psychology as an absolute beginning. It was with him that the designers decided to start showing their first collection. Jil sander Lucy and Luke Meyer. The brand's minimalist style has been enriched with pleats, draperies and expensive materials, one of which is crocodile leather. It's safe to say that it was not a bad start at all.

If earlier models were supposed to only be able to walk beautifully on the catwalk, today they should have circus and acrobatic abilities. For example, at the beginning of a brand display Antonio Marras one of the models appeared to the surprised audience, romantically and carelessly swinging over their heads on a swing decorated with flowers. After that, other colorful characters of the show took to the podium. Yes, exactly the show! Because the expression "fashion show" does not capture all the beauty, theatricality and romance that the designer put into the show. It was not without reason that Fellini wrote the phrase “I don’t want to try, I want to show” before being shown on the brand's Instagram page. Who is better able to travel in time: the Sardinian designer Antonio Marras or the darling of the press Alessandro Michele - perhaps, still needs to be discussed.

Ever since designer Massimigliano Giornetti left the company Salvatore Ferragamo, the former zest has disappeared from her collections. The brand that shod and continues to shoe Hollywood divas undoubtedly takes the world leadership in the shoe industry, but unfortunately, it is still impossible to say the same about their clothes.

Milan Fashion Week 2018.Day five

The highlight of the fifth day of Milan Fashion Week, September 24, 2017, was the first ceremony GreenCarpet Fashion Awards 2017 held at the famous Teatro alla Scala. National Chamber of Italian Fashion in cooperation with the organization Eco-Age and with the support of the Italian Ministry of Economic Development, recognized the most responsible fashion companies in the field of environmental protection with awards.

In total, 12 awards were awarded to Made in Italy manufacturers at the event for their environmentally friendly and most humane approach to production.

The winners are: BrunelloCucinelli, tailors Valentino, a young eco-designer TizianoGuardini who only uses recycled materials for his clothing, Tom Ford for his support Made in Italy, Brazilian model GiselleBundchen for her protection of the Amazonian forests, Ilaria Venturini Fendi, Zegna, Gucci, Prada, and many others.

Giorgio Armani, Muccia Prada, Pierpaolo Piccioli, Alessandro Michele

The prize for the nominees was a figurine with the image of a red pomegranate, made by the Swiss company Chopard. This succulent fruit symbolizes the secret knowledge of the Gardens of Eden and aptly explains the poetry and designation of the Green Carpet Fashion Awards.

Livia Judjolly Firth, the founder and creative director of Eco-Age, played a huge role in the initiative of the event itself. The wife of British actor Colin Firth has long been fighting for "conscious" fashion. It all started with her trip to Bangladesh in 2008. Libya recounts how shocked she was when she visited one of the factories that make clothes for export to Europe. The workers work in slave conditions under the strict supervision of guards who control all entrances and exits. Even one day of admission threatens with the loss of a job. And the premises themselves are not provided with security equipment.

How often do we stop near the shop windows, admiring the dress we like. At this moment, we think about fashion trends, about colors and style, about how the dress will fit the figure. But does anyone ask themselves: how was it done? What do we know about who created it and under what conditions?

This is why the Green Carpet Fashion Awards have taken it upon themselves to look behind the scenes of fashion to answer these questions. To make the fashion industry more transparent. Carlo Capasa, President of the National Chamber of Italian Fashion, is convinced that "a better world is possible and the fashion industry can change it for the better."

Gisele Bündchen; Carlo Capasa; Libya Firth

Stylist from the Marangoni Institute (Milan)

Milan Fashion Week - the second most important after the Parisian one - has not yet completely fizzled out. On the penultimate day, there are still screenings, star guests post fresh videos on Instagram from the first row, new street style heroes appear on fashion portals. I must say that the intensity of passions is gradually increasing from the first day, which traditionally opens the Gucci house with its enchanting show, at exactly 15:00 (okay, at 15:30, but more on that later), reaches its peak on the second or third day and gradually fades away by the fifth. Later, the ranks of guests at the show noticeably thinner, and showrooms become the main places of fashion gatherings. In the last two days, there are still shows, but the attention to them is far from the same, so even Olga Buzova can exhibit, no one will notice anyway. Therefore, if you are a young designer, do not agree to participate in shows on the last two days of fashion week. You will be asked for a large sum in exchange for a very modest result.

How to get

So, in order to get to Milan Fashion Week, you need to take care of invitations or accreditation in advance. If the first option is suitable for famous people, large clients and just friends of designers (the most useless category, in my opinion), then the second one is for the press, photographers and buyers. I received my cherished badge with the help of a dear friend - the site, and this gave me the right to be in the press hub (fashion hub) located inside the futuristic Unicredit pavilion in the ultra-modern district of Milan - Porto Nova.

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Well, what can I say about the hub? The food is delicious, especially exhausted workers are given prosecco and coffee. The space is equipped with modern technology and large screens where you can watch live shows of the collections. Very convenient and comfortable. One thing I didn't like: the staff at the reception are mostly young girls who barely speak English, whose brain freezes when it is necessary to solve a non-standard problem. They can simply say no to you and turn away. Very Italian.

Show invitations

When filling out the accreditation form, you will be asked to indicate your Milan address in order to send you an invitation and a badge a couple of days before the start of the fashion week. Considering that there are still two months ahead of the event, you won’t know where to stop ... Your problems. You will have to book the hotel in advance, which means at a bargain price. Or take risks with airnbn, since the mailbox will be at the disposal of other residents ... You understand, you never know ... By the way, my badge never arrived at the specified address, I had to get a new one in the hub.

As for the invitations, I left the address of my friend Simona and, having met her the day before the event, I almost went crazy with happiness, having counted about 25 for shows and presentations. After consulting with Simona (she is an experienced stylist working from all over Italy), I identified a pool of major events and followed this plan. Otherwise, I would simply not have kept up the pace and I could have been carefully taken to the nearest sanatorium due to an overabundance of feelings, a noticeably increased liver and overeating. And since we started talking about it - here is the main commandment: God forbid you agree to all the glasses of prosecco brought up, especially at 12 or (God forbid) 9 in the morning. Until the last show, you are unlikely to be satisfied with your feet, let alone an afterparty.

On show

On the day of the show, the fashion audience gathers at the address indicated in the invitation or a special catalog-calendar issued for each fashion week. Sometimes there are off the map shows when the address is hidden from everyone who is not on the invite list. In this case, the address of the event will be communicated to the guests additionally. This year, they did not want to see extra visitors to Cavalli, Vionet and Dolce and Gabbana, who, in addition to the show, staged a secret show that did not appear in the fashion catalog. The models were taken to the event place on a big bus and released onto the podium right from it!

All the rest could be found without difficulty, if only to look at the most daring street stylers and celebrity guests. The show is always delayed by at least 30 minutes (this is not Switzerland for you), but this is not a big deal, because at this time you have something to do. An hour before the show, photographers of leading publications begin to gather at the location, and visitors to the show, as well as everyone who wants to get to the pages of influential portals in the "best street style" section, gradually arrives. Who can you not see here!

I barely had time to click the most striking characters on my phone, noting their courage and creativity. She took pride in a couple of Russian girls who casually posed for a crowd of photographers and later got into all the secular chronicles. I will not be shy, I myself came under fire from flashlights: my blue cape dress was very interested in street photographers, which I learned about on the way to the show, even a little frightened by the excitement.

After you go inside, you need to go through an additional formal registration, where you will be given a letter - your sector at the show, with the help of which the security will let you into the hall. It is not entirely clear why the letter, which is already indicated on the invitation, does not suit the security, but it is in your interests to acquire a simple piece of paper, which, by the way, is as easy as shelling pears. The owners of the letter "A" are allowed in first, then "B" and so on. The last to enter are guests with electronic invitations (mostly from Asia). It is clear that A-owners get the most successful seats. Tip: if you are a blogger (like me), it is worth contacting the event organizer and letting them know. He will suggest the best shooting location for you.

During the show

As already mentioned, about half an hour after the announced start, the background music stops, it is replaced by louder music, and models appear on the podium. Sometimes in turn, sometimes all at once, but then the show will still follow the classic scenario, where you will be allowed to consider the sets separately. The show itself lasts about 10-15 minutes and ends with a collective passage of models and a bow from the designer. After that, you can immediately go to the backstage and take a photo of the hero of the evening, surrounded by models.

Sometimes after the show, guests are offered a light lunch or dinner (as was the case with the Portuguese Pedro Pedro and Carlos Gil), but more often everyone runs to the shuttle - a special minibus that will take you to the next show. The swarm of the shuttle is the most autoline, when everyone shoves and tries to jump into the transport first. The most valuable guests are carried by Mercedes and Maserati. Having your own car, it is much more convenient to participate in this quest. The greatest discomfort for me personally was caused precisely by this need to wander around the city. However, without her, nowhere.

Afterparty

An invitation to a designer's party is a great reason for adopting prosecco. As a rule, you will be treated deliciously (for example, the freshest sushi and sake in the form of sparkling (!), Like Atsushi Nakashima's) and given “access to the designer's body” when you can express your admiration for his creations and take a joint photo. I did not torment the maestro with such requests, appreciating his fatigue, and limited myself to a short phrase like: "Amazing collection, Atsushi-san!" He was flattered, conveyed warm greetings to Russia and the deeply respected Cosmo. The parties for designers are much more swanky: the number of guests competes with the clubs of Ibiza, alcohol flows like a river, wild dances happen already at the entrance. However, there is no chance to talk to the designers, since two or three models usually hang on them, blocking any extraneous contacts.

Magazine parties are very enjoyable: as a rule, there is a concept. For example, everything went very cozy at the Punkt magazine, which turned an old building in the center of Milan into a fashionable hub for one night. In addition to the buffet, there was a very interesting installation inside the building. The next morning, passing by, I hardly realized that it was here that everything was happening! Although outwardly, the building looks like an abandoned one. Magic!

Presentations

Young and shoe brands rarely get the chance to stage a show, so they limit themselves to presentations. I gladly visited the Joshua Sanders location, looking for a pair of sneakers for the coming spring, admired the scale of the Sergio Rossi installation, which immersed guests in a mystical atmosphere, and had fun at Chiara Ferragni, who presented a perky collection and fed visitors with delicious snacks served in a humorous manner.

In general, I would say that for me it was the presentations that turned out to be much more productive. After all, the show can be watched in the recording, especially since there is an opportunity to communicate with the designer or touch the collection, which will go on sale only after six months, no, but at the presentation there is, and even feed.

It was a great pleasure for me to communicate with Korean, Japanese and Chinese designers. As soon as I said that I was from Russia, their faces broke into welcoming smiles and I was still allowed to take a photo of the collection (although this is not welcome). Having mentioned Cosmo, in a minute I was taking pictures with the designers at their request. It's nice that too! I will gladly write a separate article on this topic, since the guys are doing really interesting things. In conclusion, I would like to say that if it were not for the endless winds around Milan and organizational overlays, then the fashion week would turn into a sheer pleasure. And so - the real work.

The shows are broadcast on maxi screens at corso Vittorio Emanuele, on the corner with piazza San Babila. You can see the full calendar of impressions.

During the whole week in honor of the Fashion Week, there will be many interesting events throughout the city. From 12 to 24 September, cubes with expositions under the project were installed in the center of Milan Milano XL 2018.

From 19 to 24 September in Fashion Hub Market it will be possible to visit the exposition of collections of 13 new brands. Where: Spazio Cavallerizze del Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci (via Olona 6).

In the area of ​​Tortona from 21 to 24 September will be organized White Show where contemporary stylists will present their womenswear and accessori collections (spring / summer 2019). Where: Tortona 27 (Superstudio Più), 31 (Opificio), 35 (Hotel Nhow) and 54 (Base Milano). Friday, Saturday and Sunday 9.30-18.30; Monday 9.30-16.00. Free admission.
Don't miss out on September 18-24 "Touch of Love" on Via della Spiga and “ Il guardaroba di Elle ” at Fiori Chiari.
Thursday September 20 will be "VOGUE TALENTS AND WHO IS NEXT?"... Where: Via Brera 15. From 20 to 22 September 10:00 to 19:00.
Afro Fashion Week will take place at the Fabbrica del vapore.
Triennale Milano will host a free exhibition from 18 to 23 September Tutti in Fila, this brand will participate in fashion shows for the first time.
From 21 to 24 September, Anteo Palazzo del Cinema will host Fashion Film Festival Milano 2018... Admission is free, registration is on the official website.
D Teatro Menotti will take place performance Lettere a Yves with Pino Ammendola and Eva Robin's, dedicated to Yves Saint Laurent.

During fashion week, you can admire not only the outfits, but also the unusual flavors of ice cream, created as a limited edition for MFW. V gelateria Gusto 17 Via Savona 17 and Via Cagnola 10 from 18 to 24 September three limited edition vuks dedicated to Schiaparelli, Fendi e Yves Saint Laurent.