Why the brand was named sokolov. Jewelry Factory Sokolov (SOKOLOV JEWELRY)

The history of the SOKOLOV brand begins in 1993, when a small family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov was the author of the brand's first jewelry.

2000

Moving to a new site to expand production.

2003

Launch of the production of items with semiprecious inserts and diamonds.

2007

Expansion of the production area to 10,000 m 2.

2009

Launch of the production of silver jewelry. Office opening in Moscow.

2011

Office opening in Switzerland.

Leadership in Eastern Europe in the number of produced jewelry made of gold.

2012

Opening of the first store in Switzerland.

2013

Development of a retail network in Switzerland. Moving of the Moscow office to a new building.

2015

Leadership in Eastern Europe in the number of silver and gold jewelry produced.

Start of sales of SOKOLOV jewelry watches.

2016

Office opening in Germany.

Expansion of the range of jewelry watches created in the spirit of world fashion trends and retained the original SOKOLOV style.

Launch of the first collections of silver chronographs.

2017

Release of the first collection
hours with a lunar calendar.

Release of the first collection
hours with a lunar calendar.

Expansion of production
areas up to 40,000 m 2.

Release of the first exclusive
collections with stained glass enamel.

2018

Fashion collaboration SOKOLOV with TEREKHOV Girl clothing brand.

Opening of the first SOKOLOV flagship store in Russia.

Launch of a new line of children's silverware and accessories SOKOLOV Baby.

SOKOLOV jewelry appeared in Russia on May 1, 2014. Nevertheless, they have long been known to buyers, since they were produced at one of the largest jewelry manufactures in our country. The company made a decision to change the brand, and since May 2014, “Diamant” products have changed their name to SOKOLOV.

The brand received a new name from the surname of the founders of the "Diamant" plant, Alexey and Elena Sokolov. It should be noted that the SOKOLOV JEWELRY brand itself began to develop back in 2011 when opening a chain of stores in Switzerland.

About SOKOLOV jewelry

After the rebranding, the brand began to develop at an impressive pace, becoming in Russia one of the leaders in terms of sales and a brand whose name customers remember one of the first when talking about jewelry. The brand's lineup includes almost all types of jewelry and constantly updated collections from classics to thematic ones, both for women, men and children. SOKOLOV in its assortment policy focuses on modernity - all jewelry is developed taking into account fresh trends.

Where to buy SOKOLOV jewelry

At the time of the last update of the publication (September 2018) SOKOLOV sells its products exclusively through partner stores (full list on the map), and does not have its own branded stores. As of September 2018, according to the information in the Instagram account, the company has more than 8,500 partner stores in 12 countries of the world. Buyers are invited to choose the jewelry they like in the catalog on the company's website, and find out from which of the nearest stores they can pick it up.

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Manufacturer information
Brand name of the manufacturer	SOKOLOV
Prices	Democratic, Medium, Medium +
Jewelry Techniques	Gold / Silver Plating, Rhodium / Ruthenium Plating, Oxidation, Metal Blackening, Embossing, Embossing, Graining, Metal Carving, Diamond Cut, Hot or Cold Enamel Plating
Method of manufacturing products	Casting, Stamping
Company name (legal entity, individual entrepreneur)	LLC "Diamant"
Inserts	Without inserts, Diamonds, Precious stones, Semi-precious stones, Pearls, Jewelry and semi-precious stones, Cubic zirconia, rhinestones
Manufactured products
What's on sale	Precious metal jewelry
Where can I buy products
Own store	Catalog https://sokolov.ru/jewelry-catalog/?STOCK=ALL
Partner stores	https://sokolov.ru/shops-map/RU/
Sellers of products listed in the JEWELERUM catalog
Country	Russia
Products by style	Classic, Animalism (plants, animals, sea world), Minimalism
For what occasions decoration	Daily, Evening, Weddings, Receptions, Celebrations, Religious
Location (city)	Moscow, Kostroma
Own product brands or patented technologies	SOKOLOV
For whom jewelry

The history of the Sokolov company began in 1993 and is associated with the names Aleksey and Elena Sokolov. Only this name, which is known throughout the country today, appeared much later. Initially, the company bore a different name - Diamant. The author of the jewelry was Alexey Sokolov himself, who had all the necessary skills, because his parents worked long time at a large jewelry enterprise. Sokolov created unique jewelry that differed from everything that was presented in this segment. In order to increase the audience and the possibility of entering the world market, in 2011 the founders of the plant established a new brand Sokolov in Switzerland. Why Sokolov? The fact is that the name of the founder perfectly underlines the fact that the brand belongs to one family and personal responsibility for all jewelry. The company's factory produces millions of jewelry per year. There are two Sokolov offices in Bern and Lucerne. Switzerland also has its own retail chain Sokolov. Jewelry of this brand is presented in many multi-brand stores throughout Russia.

To create jewelry of impeccable quality, Russian and Swiss specialists are working together. Sokolov jewelers combine modern technologies and manual work... Artists design jewelry taking into account fashion trends and listening to the requirements of buyers. Gold and silver are purchased exclusively in banks, which guarantees the purity of origin, and metals for jewelry alloys are purchased from a well-known Italian manufacturer... Jewelry inserts deserve special attention. They are supplied by the largest companies, and all stones undergo the strictest selection and control. They are manually checked by specialist gemologists to ensure they meet stringent requirements. Each piece has two hallmarks that guarantee authenticity.

The Sokolov collection contains a large assortment of the most different decorations... Inexpensive silver, stylish ceramics decorated with enamel, luxurious models with precious stones - each piece of jewelry is a real work of art! Sokolov is part of your happy story. Jewelry is created to preserve the most precious moments of life and make every day amazing. Our inspiration is sincere emotions hidden in the very heart. A unique vision of beauty and craftsmanship combine to create a true reflection of your feelings in exceptional quality jewelry from Sokolov. Each piece of jewelry created by Sokolov is filled with emotions. Among the many models, you will find exactly one that will become part of your individual style and a source of inspiration to make the world special. The brand's products, created at the largest jewelry factory in Europe, are presented in more than 6,000 multi-brand stores in 18 countries of the world.

Sokolov is a unique combination of two cultures. The company develops jewelry by combining advanced Swiss technology and precision with the Russian spirit of creativity.
and virtuosity of performance. Work in all areas is carried out by Russian and European specialists to create jewelry of exceptional quality. Sokolov jewelers combine modern technology and traditional manual labor... Artists design jewelry taking into account global trends and individual preferences. The company's specialists are sensitive to each piece of jewelry passing through their hands, putting their soul into each piece of Sokolov jewelry.

The history of the Sokolov plant begins in 1993, when the family workshop Diamant was founded by Alexey and Elena Sokolov. Alexey Sokolov, the founder of the company, was the author of the first jewelry of the brand. The jeweler learned how to create jewelry from his parents, who for forty-five years worked at one of the country's largest jewelry enterprises. Opening new horizons, in 2011 the founders of the plant established a new brand SOKOLOV in Switzerland. According to European tradition, the founders gave their name to the company in order to emphasize its family and family identity, personal responsibility for quality. The company's production is located in the very heart of the country - Krasny-on-Volga, Kostroma region, a place that is rightfully called the jewelry capital of Russia. About 49% of all jewelry created in Russian Federation... More than 6,000,000 brand jewelry is created annually - more than 24,000 a day! According to the assay inspection of the Russian Federation, the plant has been officially recognized as the number 1 jewelry manufacturer in the country since 2011. The production complex is the largest in Europe and covers an area of more than 26 thousand square meters... It employs over 1,800 specialists who are passionate about each piece of jewelry.

Sokolov is a company with a long history. From a small family workshop, the company has grown into an international company. And as it grew, the company invariably followed the spirit of perfectionism, positive change, striving to achieve the highest level. Jewelry Factory Diamant, who stood at the origins of Sokolov, created jewelry under the name Diamant until 2012. In September 2012, the company's image was refreshed. After the rebranding, Diamant has become more modern, relevant and fashionable. Not stopping at what has been achieved, invariably raising the level of quality, design, accompaniment and support, a new brand Sokolov was introduced in Russia, under which the company's jewelry has been sold in Europe for many years. Today in jewelry stores you can find jewelry labeled with tags Diamant, Diamant and Sokolov. All these products are created in the same factory and are a guarantee of exceptional quality.

Constant movement forward is the main motive of a series of exclusive jewelry from Sokolov. The collection was opened in 2011. The artists were inspired by the beauty of the jewelry produced and decided to play with them in a unique souvenir - a bicycle. Its peculiarity lies in the fact that it is made of jewelry. So, for example, the steering wheel is made of parts of earrings locks, the headlight is the decorative part of the ring, the pedals are parts from ear studs. Surprisingly, this miniature bike can ride, because all its parts are movable! The rotation of the pedals is transmitted to the chain, which in turn drives the rear wheel. Limited edition model in silver and gold. Not stopping at what has been accomplished, the designers developed the theme of two-wheeled vehicles, presenting two years later new model bike in retro style. Following the idea of the series, jewelery was again used as "spare parts".

The theme of moving forward continued in a new unique model developed by the plant's designers and brought to life by the jewelers. The retro car created by Sokolov's specialists, like the bicycle, also has a direct connection with the jewelry produced by the company. Decorative parts of earrings, pendants and rings were used to decorate appearance models. Preserved in the car and the mobility of the elements. So, when you turn the steering wheel, the wheels of the car change their direction. The car is made entirely of silver and decorated with semi-precious stones and enamel. A limited series of souvenirs has been created and each one is unique. Models are decorated with enamel different colors, and therefore no two are alike.

The concept of conquering new heights and achievements was developed in the largest model - a jewelry locomotive. Made entirely of silver, the train impresses with its grandeur and scale. The model was designed by the artists as a single piece of art from scratch. Retro steam locomotives served as inspiration for the designers. Combined with the creative vision of specialists, the model has acquired futuristic features to show the connection between traditions and new trends, trends in Sokolov jewelry. The designers did not forget about the peculiarity of the series and used jewelry elements to decorate the trolley driven by the locomotive. It contains pieces of jewelry and a floor. gems... The train is a unique and delicate work. In addition to semiprecious inserts, the model uses more than a thousand cubic zirconias, each of which is fixed by hand. The model has retained its general mobility - the locomotive and trolley can ride on the miniature rails on which they are located. There are only two examples of the Sokolov silver locomotive. One of them is kept in the Russian office of the company, the second is displayed to the public at the Sokolov flagship store in Lucerne, Switzerland.

The falcon is a proud bird, a symbol of freedom and success, striving for new heights. Her perfect natural beauty and grace became the inspiration for the craftsmen of the Sokolov jewelry factory, who created a masterpiece of silver. The sculpture is the result of a long and painstaking work of the company's craftsmen. It is made with only one silver wire. Jewelers manually created patterns using filigree technique, the history of which goes back centuries. The filigree delicate ornament, reminiscent of jewelry lace, strikes with its airiness and elegance, evokes associations with real plumage. The jewelry model has become a reflection of the Sokolov course. The brand's jewelry is a combination of many years of experience in jewelry production with modern technologies and innovations. Striving upward, to previously unattainable heights, drives the masters of the factory to create jewelry of the highest quality and contemporary design.

Design. The history of Sokolov jewelry begins with the appearance of a pencil sketch conveying the artist's idea. For detailed elaboration and creation of a technical drawing, which is important for the subsequent stages of production, the sketch is transferred to a computer and, using a tablet and a pen, is brought to perfection.

3D modeling. The technical drawing created by the artists ends up in the hands of 3D designers, who show considerable creativity in creating volumetric model decoration in a specialized computer program. Computer simulators work in contact with artists to fully convey their vision.

Prototyping. The computer file developed by 3D designers is transferred for prototyping the product. The future jewelry is "grown" on a special 3D printer from polymer or wax. The model created on the equipment is finalized by the modeler for subsequent casting.

A careful approach to Sokolov products is the principle of all employees of the company. The creation of jewelry is carried out by professionals in their field, many of whom are jewelers for several generations.
The equipment installed in production ensures the accuracy of the products. Jewelry is checked at every stage of production, guaranteeing best quality... The precious metal (gold and silver) used by the company is purchased exclusively from banks, which guarantees the purity of its origin. Additional metals for jewelry alloy are purchased in ready-mixed form from a leading manufacturer in Italy. Jewelry inserts are supplied by the largest companies. Specialists gemologists manually check the stones to meet Sokolov's strict requirements. Much attention is paid to optical characteristics and cut quality.

The event took place in Moscow, in the Crystall Ballroom of the Oko Tower, Moscow City. The organizers deliberately decided to divide the event into two parts: a business forum and an award ceremony.

“We decided to hold a business forum to tell our partners about the trends that are now popular in the jewelry market. Our consumer is constantly changing and it is impossible to ignore it. It is important for us to move in the same direction with our partners in order to win, ”said Alexey Karev, SОKOLOV Marketing Director.

During the summit, four speakers revealed the secrets of successful business and brand building from scratch.

The forum was opened by a business coach Vladimir Soloviev... In his speech "Entrepreneur as a Leader", he talked about the main steps that will help you achieve success in a short time, as well as how to build teamwork and how to motivate and reward employees.

Irina Kulikova (Bain& Company) shared the secrets of the successful development of the brand from the initial stages to the start of sales, and also gave examples of successful players in the global jewelry market.

Olga Eremeeva, the ex-general director of PanClub JSC, at her session, spoke about the results that the Pandora brand managed to achieve with its arrival on the Russian market.

The business forum was closed by a Russian designer Igor Chapurin, who shared with the guests latest trends from the world of fashion and design, and also told where jewelers should look for inspiration this season.

SOKOLOV invited to the event not only partners from Russia and the CIS, but also guests from Europe. The award was attended by William Gust, Vice President of SWAROVSKI Gemstones, who noted the importance of cooperation with the Russian company.

“Today, just making jewelry with a beautiful design is not enough - the company needs to constantly develop. The launch of new product lines, production, marketing, distribution - all these factors are part of the unique vision of SOKOLOV's management and a strong team. In the context of globalization, the world is looking for brands with a history, such as SOKOLOV. The fact that he has Russian roots and his own history makes him special, ”he said.

He shared his impressions of the evening and SOKOLOV Executive Director Vladimir Filiptsev.

“The award has become, first of all, a meeting of friends. We are proud of the established relations with partners: they trust the company because they know the people who work here well, ”he said.

At the end of the summit, an award ceremony was held for SOKOLOV partners - retail business owners. More than 150 companies applied for the competition, and 43 winners received awards in several nominations: "Reliable Business Partner", "Discovery of the Year", "Perfection in Details", "Best Jewelry Store", "Best Federal Retail Chain" and sixth, special category established by the company SWAROVSKI Gemstones, which has created exclusive statuettes "Crystal of Knowledge" for awarding the winners.

That evening, such well-known market players as Adamas, WildBerries, the SLAVIA jewelry chain (Belarus), SEREBROFF (Kazakhstan), Nashe Zoloto, Russian Gems and Your Gold received their awards. Full list the winners covered all federal districts of Russia, as well as the CIS countries.

Star guests were also present at the award: Kristina Orbakaite, Margarita Mamun, Anna Russka, Katya Lel, Yulia Topolnitskaya, Polya Polyakova and Anastasia Makeeva, Natalia Lesnikovskaya.

The culmination of the event was fashion show: demo new collection jewelry and watches fall-winter 2017-2018. “SOKOLOV jewelry is preferred by women for whom it is important to look stylish. Our line includes a fairly large range of jewelry in the price range from a thousand rubles to hundreds of thousands. We primarily sell designs, not stones. Selling brand feeling. SОKOLOV - it sounds proudly ", - said Alexey Karev.

Today the company employs more than 20 artists-designers, more than 70 people take part in the development of new products. Presenting the next collections, SOKOLOV plans to surprise its clients by creating unexpected collaborations.

“We do not strive to create 'museum masterpieces', many of our jewelry is suitable for every day. SОKOLOV is a 100% affordable jewelry brand, ”explained Alexey Karev.

Jewelry brand SOKOLOV, whose production facilities are located in the village of Krasnoe-on-Volga, Kostroma Region, and boutiques in Moscow, Bern and Lucerne, have been representing Russia on the world market of jewelry made of precious metals and minerals for several years. Products made by the factory's craftsmen allow you to preserve the most valuable moments of life in your memory. Rings, cufflinks, chains, necklaces, bracelets, watches and other jewelry produced by the SOKOLOV jewelry company are able to please any sophisticated fashionista!

Harmony of two cultures

The SOKOLOV Jewelry Factory is the brainchild of Alexei Sokolov and his wife Elena. Initially, the spouses who founded the family workshop named it "Diamant". This name existed from 1993 to 2012. After the rebranding, the company was renamed Diamant, and in 2014 it was renamed SOKOLOV. The founders felt that the surname in the title would reflect their high degree of responsibility for the quality of the jewelry they produced.

Today the Sokolov Jewelry Factory embodies a unique symbiosis of two cultures. The impeccable quality of the products is due to the use of advanced Swiss technologies, and the unsurpassed modern design is due to the virtuoso Russian skill of jewelers and their unlimited imagination. Most of the products are handmade by craftsmen, therefore Jewelry SOKOLOV contain a part of their soul. Each piece, designed by the company's artists, is made taking into account the world's leading trends and individual preferences of clients. Jewelry Firm SOKOLOV adheres to the principle of cooperating with professional craftsmen who have been jewelers for several generations. The equipment used at the factory only confirms the precision with which the jewelers make each piece of jewelry. And thanks to checking at each production stage, there is no doubt about the quality of the products.

The company purchases silver and gold used for production exclusively in banking institutions, so the purity of their origin is beyond doubt. The alloys that are added to the composition are purchased in Italy, and the gemstones are checked by experienced gemologists.

Quality is beyond doubt!

Any decoration goes through several stages of processing during production. After the development of the design by the artists, the technologists create a three-dimensional model of the decoration using a special computer program... Then the model is cast in wax, and after refinement - in silver. The prototype is used to create a mold, and only then is it cast from precious metal... The next step is sanding and polishing to give the item a shine. If the decoration is complex, it involves inlaying with stones, then the craftsmen assemble it by hand. After setting and plating with rhodium, the jewelry is inspected and packaged.

It is not difficult to determine the authenticity of a SOKOLOV product. Each jewelry has two hallmarks (test of the State Assay Inspection and the manufacturer's nameplate with encrypted information). In addition, an individual tag attached with a fishing line and sealed with an aluminum seal acts as a guarantee of authenticity and quality. On it, the buyer can see not only the brand logo, the name of the site and the phone number, but also the barcode, article number and a detailed description of the product. By the way, you can still see jewelry on sale with a tag on which the name Diamant is indicated. There is no doubt about the quality of such products. This only means that the jewelry was made before 2014.