Why the brand was called sokolov. Jewelry Factory Sokolov (SOKOLOV JEWELRY)

The history of the SOKOLOV brand begins in 1993, when a small family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov was the author of the first jewelry of the brand.

2000

Moving to a new site to expand production.

2003

Launching the production of products with semiprecious inserts and diamonds.

2007

Expansion of production facilities to 10,000 m 2.

2009

Launching the production of silver jewelry. Opening an office in Moscow.

2011

Opening an office in Switzerland.

Leadership in Eastern Europe in the number of gold jewelry produced.

2012

Opening of the first store in Switzerland.

2013

Retail chain development in Switzerland. Moving the Moscow office to a new building.

2015

Leadership in Eastern Europe in the number of silver and gold jewelry produced.

Start of sales of jewelry watches SOKOLOV.

2016

Opening an office in Germany.

Expanding the assortment of jewelry watches, created in the spirit of world fashion trends and preserving the original style of SOKOLOV.

Release of the first collections of silver chronographs.

2017

First Collection Release
hours with the lunar calendar.

First Collection Release
hours with the lunar calendar.

Production expansion
areas of up to 40,000 m 2.

Release of the first exclusive
collections with stained glass enamel.

2018

Fashion collaboration SOKOLOV with the TEREKHOV Girl clothing brand.

Opening of Russia's first flagship store SOKOLOV.

Launch of a new line of children's silverware and accessories SOKOLOV Baby.

SOKOLOV jewelry appeared in Russia on May 1, 2014. However, they have long been known to customers, as they are produced at one of the largest jewelry manufacturers in our country. The company decided to change the brand, and since May 2014, “Diamant” products changed their name to SOKOLOV.

The brand received a new name from the surname of the founders of the Diamond plant, Alexei and Elena Sokolov. It should be noted that the brand itself SOKOLOV JEWELRY began to develop back in 2011 with the opening of a chain of stores in Switzerland.

About SOKOLOV jewelry

After rebranding, the brand began to develop at an impressive pace, becoming in Russia one of the leaders in terms of sales and a brand whose name customers remember one of the first when talking about jewelry. The brand's lineup includes almost all types of jewelry and constantly updated collections from classic to thematic, both for women and for men and children. SOKOLOV, in its assortment policy, focuses on modernity - all jewelry is designed taking into account the latest trends.

Where to buy jewelry SOKOLOV

At the time of the last update of the publication (September 2018), SOKOLOV sells its products exclusively through network of partner stores (a full list on the map), and does not have its own branded stores. As of September 2018, according to information in the Instagram account, the company has more than 8,500 partner stores in 12 countries. Buyers are invited to choose their favorite jewelry in the catalog on the company's website, and find out which of the nearest stores you can pick it up.

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Manufacturer Information
Brand name of the manufacturer	SOKOLOV
Prices	Democratic, Medium, Medium +
Jewelry Technicians	Gold / silver plating, Rhodium / ruthenium plating, Oxidation, Blackening of metal, Embossing, embossing, graining, metal carving, Diamond cut, Hot or cold enamel coating
A method of manufacturing products	Casting, Stamping
Company name (legal entity, IP)	LLC "Diamond"
Inserts	No inserts, Diamonds, Gemstones, Semi-precious stones, Pearls, Jewelry and ornamental stones, Zircons, rhinestones
Manufactured products
What's on sale	Precious metal jewelry
Where can I buy products
Own shop	Catalog https://sokolov.ru/jewelry-catalog/?STOCK\u003dALL
Partner Stores	https://sokolov.ru/shops-map/RU/
Sellers of products listed in the Jewelery catalog
Countries	Russia
Style Products	Classic, Animalism (plants, animals, sea world), Minimalism
For what occasions decorations	Everyday, Evening, Weddings, Receptions, Celebrations, Religious
Location (city)	Moscow, Kostroma
Own product brands or proprietary technologies	SOKOLOV
For whom decorations

The history of Sokolov began in 1993 and is associated with the names of Alexey and Elena Sokolov. Only now this name, known today throughout the country, appeared much later. Initially, the company bore a different name - Diamant. The author of the jewelry was Alexey Sokolov himself, who had all the necessary skills, because his parents worked for a long time at a large jewelry enterprise. Sokolov created unique jewelry that differed from everything that was presented in this segment. In order to increase the audience and the opportunity to enter the world market, in 2011 the founders of the plant established a new brand Sokolov in Switzerland. Why Sokolov? The fact is that the name of the founder perfectly emphasizes the fact that the brand belongs to one family and personal responsibility for all jewelry. The company's factory produces millions of jewelry a year. In Bern and Lucerne, there are two Sokolov offices. Switzerland has its own retail chain Sokolov. Jewelry of this brand is represented in many multi-brand stores throughout Russia.

To create jewelry of impeccable quality, a joint work is being conducted between Russian and Swiss specialists. Sokolov jewelers combine modern technology and manual work. Artists design jewelry, taking into account fashion trends and listening to the requirements of customers. Gold and silver are purchased exclusively from banks, which guarantees purity of origin, and metals for jewelry alloys are purchased from a well-known Italian manufacturer. Jewelry inserts deserve special attention. They are supplied by the largest companies, and all stones pass the strictest selection and control. Gemologists manually check their compliance with stringent requirements. Each jewelry has two brands that guarantee authenticity.

The Sokolov collection presents a large assortment of a variety of jewelry. Inexpensive silver, stylish ceramics, decorated with enamel, luxurious models with precious stones - each jewelry is a real work of art! Sokolov is part of your happy story. Jewelry created to preserve the most valuable moments of life and make it amazing every day. Our inspiration is sincere emotions hidden in the heart. The unique vision of beauty and craftsmanship combine to create a true reflection of your feelings in Sokolov's jewelry of exceptional quality. Each jewelry created by Sokolov is filled with emotions. Among the many models you will find the one that will become part of your individual style and a source of inspiration to make the world special. The brand’s products, created at Europe’s largest jewelry factory, are represented in more than 6,000 multi-brand stores in 18 countries.

Sokolov is a unique combination of two cultures. The company develops jewelry, combining advanced Swiss technology and precision with the Russian spirit of creativity
and virtuosity of execution. Work in all areas is carried out by Russian and European experts to create jewelry of exceptional quality. Sokolov jewelers combine modern technology with traditional manual labor. Artists design jewelry, taking into account global trends and individual preferences. The company's specialists are sensitive to every piece of jewelry passing through their hands, putting a soul into every Sokolov jewelry.

The history of the Sokolov factory begins in 1993, when the Diamant family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov, the founder of the company, was the author of the first jewelry of the brand. The jeweler was trained to create jewelry from his parents, who for forty-five years worked at one of the country's largest jewelry enterprises. Opening new horizons, in 2011 the founders of the plant established a new brand SOKOLOV in Switzerland. According to European tradition, the founders gave the company its name to emphasize its family and family, personal responsibility for quality. The company’s production is located in the heart of the country - the Red-on-Volga Kostroma region, a place that is rightly called the jewelry capital of Russia. About 49% of all jewelry created in the Russian Federation is produced here. More than 6,000,000 brand jewelry is created annually - more than 24,000 per day! According to the assay inspection of the Russian Federation, the factory has been officially recognized as the No. 1 jewelry manufacturer in the country since 2011. The production complex is the largest in Europe and covers an area of \u200b\u200bmore than 26 thousand square meters. It employs over 1,800 specialists who are sensitive to each piece of jewelry.

Sokolov is a company with a long history. From a small family workshop, the company grew into an international company. And with growth, the company invariably followed the spirit of perfectionism, positive changes, and the desire to achieve the highest level. The Diamant jewelry factory, which stood at the origins of Sokolov, created jewelry under the name Diamant until 2012. In September 2012, the company's image was refreshed. After rebranding, Diamant has become more modern, relevant, fashionable. Not stopping there, constantly improving the level of quality, design, support and support, a new brand Sokolov was introduced in Russia, under which the company's jewelry was sold in Europe for many years. Today in jewelry stores you can find jewelry marked with the tags Diamant, Diamant and Sokolov. All these products are created at one factory and are a guarantee of exceptional quality.

Constantly moving forward is the main motive of a series of exclusive jewelry from Sokolov. The collection was opened in 2011. The artists were inspired by the beauty of the jewelry produced and decided to beat them in a unique souvenir - a bicycle. Its feature is that it is made of jewelry. So, for example, the steering wheel is made of parts of the locks of the earrings, the headlight is the decorative part of the ring, the pedals are parts from the earrings-pusset. Surprisingly, this miniature bike can ride, because all its parts are mobile! The pedal rotation is transmitted to the chain, which in turn drives the rear wheel. The model is created in a limited edition in silver and gold. Not stopping there, the designers developed the theme of two-wheeled vehicles, presenting two years later a new bicycle model in retro style. Following the idea of \u200b\u200bthe series, jewelry again acted as “spare parts”.

The theme of moving forward continued in a new unique model developed by the designers of the plant and brought to life by jewelers. The retro car created by Sokolov specialists, like the bicycle, also has a direct connection with the jewelry produced by the company. Decorative parts of earrings, pendants and rings were used to design the appearance of the model. The vehicle’s mobility has also been preserved. So, when you turn the steering wheel, the wheels of the car change their direction. The car is made entirely of silver and decorated with semiprecious stones and enamel. A limited series of souvenirs was created, and each of them is unique. Models are decorated with enamel of different colors, and therefore two identical ones do not exist.

The concept of conquering new heights and achievements was developed in the most ambitious model - the jewelry locomotive. Made entirely of silver, the train impresses with its grandeur and scale. The model was developed by artists as a single work of art from scratch. The inspiration for the designers was retro steam locomotives. In combination with the creative vision of specialists, the model acquired futuristic features to show the connection of traditions and new trends, trends in Sokolov jewelry. Designers did not forget about the peculiarity of the series and used jewelry elements to design a trolley driven by a locomotive. It housed parts of jewelry and semiprecious stones. A train is a unique and delicate work. In addition to semiprecious inserts, more than a thousand cubic zirconias are used in the model, each of which is manually fixed. The model retained general mobility - the locomotive and the trolley can ride on the miniature rails on which they are located. There are only two specimens of the Sokolov silver locomotive. One of them is stored in the Russian representative office of the company, the second is exhibited to the general public at the flagship store Sokolov in Lucerne, Switzerland.

The falcon is a proud bird, a symbol of freedom and success, the desire for new heights. Her perfect natural beauty and grace became an inspiration for the masters of the Sokolov jewelry factory who created a masterpiece of silver. Sculpture is the result of a long and painstaking work of the company's masters. It is made using only one silver wire. Jewelers manually created patterns in the technique of scanning, the history of which goes back centuries. A delicate delicate ornament reminiscent of jewelry lace impresses with its airiness and elegance, and evokes associations with real plumage. The jewelry model has become a reflection of the Sokolov course. Brand jewelry is a combination of many years of experience in jewelry production with modern technology and innovation. The desire to move up to previously unattainable heights is driven by the masters of the plant to create jewelry of the highest quality and current design.

Design. The history of Sokolov jewelry begins with the appearance of a sketch in pencil, conveying the idea of \u200b\u200bthe artist. For a detailed study and creation of a technical drawing, which is important for the subsequent stages of production, the sketch is transferred to a computer and brought to perfection using a tablet and pen.

3D modeling. The technical drawing created by the artists falls into the hands of 3D designers who show considerable creativity by creating a three-dimensional model of jewelry in a specialized computer program. Computer modeling specialists work in contact with artists to fully convey their vision.

Prototyping. The computer file developed by 3D designers is transferred for prototyping the product. Future jewelry is "grown" on a special 3D printer made of polymer or wax. The model created on the equipment is finalized by the fashion designer for subsequent casting.

A careful approach to Sokolov products is the principle of all company employees. Professionals, many of whom are jewelers of several generations, work on the creation of jewelry.
The equipment installed in the production ensures the accuracy of the products. Jewelry is checked at every stage of production, guaranteeing the best quality. The precious metal (gold and silver) used by the company is purchased exclusively from banks, which guarantees the purity of its origin. Additional metals for jewelry alloy are purchased in finished mixtures from a leading manufacturer from Italy. Jewelry inserts are supplied by major companies. Gemologists manually check the stones for compliance with Sokolov’s stringent requirements. Much attention is paid to optical characteristics, cut quality.

The event took place in Moscow, in the Crystall Ballroom of the Eye Tower of Moscow City. The organizers deliberately decided to divide the event into two parts: a business forum and rewarding of winners.

“We decided to hold a business forum to tell our partners about the trends that are now popular in the jewelry market. Our consumer is constantly changing and this cannot be ignored. It is important for us to move with partners in the same way in order to win, ”said Alexei Karev, Marketing Director at SOKOLOV.

During the summit, four speakers revealed the secrets of successful business and brand building from scratch.

The forum was opened by a business coach Vladimir Soloviev. In his presentation, “Entrepreneur as a Leader,” he talked about the main steps that will help to achieve success in a short time, as well as how to build teamwork and how to motivate and encourage employees.

Irina Kulikova (Bain& Company) She shared the secrets of the successful development of the brand from the initial stages to the start of sales, as well as gave examples of successful players in the global jewelry market.

Olga Eremeevathe ex-CEO of PanClub JSC, at its session, spoke about the results that the Pandora brand managed to achieve with the advent of the Russian market.

Closed the business forum Russian designer Igor Chapurin,who shared with the guests the latest trends from the world of fashion and design, as well as where jewelers should look for inspiration this season.

SOKOLOV invited to the event not only partners from Russia and the CIS, but also guests from Europe. Attended the award William Gustvice President of SWAROVSKI Gemstones, who noted the importance of cooperation with a Russian company.

“Today, simply making jewelry with a beautiful design is not enough - you need the company to constantly evolve. The launch of new product lines, production, marketing, distribution - all these factors are part of the unique vision of SOKOLOV management and a strong team. In the context of globalization, the world is looking for brands with a history, such as SOKOLOV. The fact that he has Russian roots and his own history makes him special, ”he said.

He shared his impressions of the evening and Executive Director of SOKOLOV Vladimir Filiptsev.

“The award was, above all, a meeting of friends. We are proud of our existing relationships with partners: they trust the company because they know the people who work here well, ”he said.

At the end of the summit, an awarding ceremony was held for the partners of SOKOLOV, the owners of the retail business. More than 150 companies submitted applications for participation in the competition, and 43 winners in several categories received awards: Reliable Business Partner, Discovery of the Year, Excellence in Details, Best Jewelry Store, Best Federal Retail Chain, and sixth, special nomination established by the company SWAROVSKI Gemstoneswho created the exclusive Crystal of Knowledge figurines to award winners.

This evening, such famous market participants as Adamas, WildBerries, jewelry chain SLAVIA (Belarus), SEREBROFF (Kazakhstan), Our Gold, Russian Gems and Your Gold received their awards. A complete list of winners covered all federal districts of Russia, as well as CIS countries.

The award was attended by star guests: Kristina Orbakaite, Margarita Mamun, Anna Russka, Katya Lel, Julia Topolnitskaya, Polya Polyakova and Anastasia Makeeva, Natalya Lesnikovskaya.

The culmination of the event was a fashion show: a demonstration of a new collection of jewelry and watches autumn-winter 2017-2018. “SOKOLOV jewelry is preferred by women who need to look stylish. Our lineup has a fairly wide range of jewelry in the price range from a thousand rubles to hundreds of thousands. We primarily sell design, not stones. We sell a sense of belonging to the brand. SOKOLOV - it sounds proudly, ”said Alexei Karev.

Today, the company employs more than 20 artists and designers, more than 70 people participate in the development of new products. Presenting the following collections, SOKOLOV plans to surprise its customers by creating unexpected collaborations.

“We do not strive to create“ museum masterpieces ”, many of our jewelry are suitable for every day. SOKOLOV is a 100% affordable jewelry brand, ”explained Alexei Karev.

The jewelry brand SOKOLOV, whose production facilities are located in the village of Krasnoye-on-Volga in the Kostroma Region, and boutiques in Moscow, Bern and Lucerne, has been representing Russia on the world market of jewelry made of precious metals and minerals for several years. Products made by the masters of the plant, allow you to remember the most valuable moments of life. Rings, cufflinks, chains, necklaces, bracelets, watches and other jewelry produced by the Sokol jewelry company are able to please any sophisticated fashionista!

Harmony of two cultures

Jewelry factory SOKOLOV is the brainchild of Alexei Sokolov and his wife Elena. Initially, the spouses who founded the family workshop called it “Diamond”. This name lasted from 1993 to 2012. After rebranding, the company received the name Diamant, and in 2014 it was renamed SOKOLOV. The founders considered that the surname in the name would reflect a high degree of their responsibility for the quality of the jewelry produced.

Today, the SOKOLOV jewelry factory embodies the unique symbiosis of two cultures. The impeccable quality of the products is due to the use of advanced Swiss technologies, and the unsurpassed modern design is due to the masterly Russian skill of the jewelers and their unlimited imagination. Most of the products are made by craftsmen by hand, so jewelry Falcons contain a piece of their soul. Each piece of jewelry designed by the artists of the company is made taking into account the leading global trends and individual preferences of customers. Jewelry company SOKOLOV adheres to the principle - to cooperate with professional craftsmen who are jewelers in several generations. The equipment used at the factory only confirms the accuracy with which jewelers perform each piece of jewelry. And thanks to the verification at each production stage, there is no doubt about the quality of the products.

The company purchases silver and gold used for production exclusively in banking institutions, so the purity of their origin is beyond doubt. Alloys that are added to the composition are purchased in Italy, and precious stones are checked by experienced gemologists.

Quality is beyond doubt!

Any jewelry goes through several stages of processing during production. After the design is developed by artists, technologists create a three-dimensional model of decoration using a special computer program. Then the model is poured in wax, and after refinement - in silver. The prototype is used to create the mold, and only after that it is cast from precious metal. The next step is grinding and polishing to give the product a shine. If the decoration is complex, involves inlaying with stones, then the masters manually mount it. After fixing and coating with rhodium, the jewelry passes control and is packaged.

Determining the authenticity of a SOKOLOV product is easy. Each jewelry has two hallmarks (a sample of the State Assay Inspection and a manufacturer’s name with encrypted information). In addition, an individual tag attached by a fishing line and sealed with an aluminum seal acts as a guarantee of authenticity and quality. On it, the buyer can see not only the brand logo, the name of the offsite and the phone, but also a bar code, article and a detailed description of the goods. By the way, you can still see jewelry on sale with a tag bearing the name Diamant. There is no doubt about the quality of such products. It only means that the jewelry was made before 2014.