Prada brand history. Prada fashion house, history of development, and products - bags, perfumes, clothes

It is generally accepted that the history of a brand is the story of its founders, those people who were able to go through all the difficulties and make their business known to the whole world. The founders of the fashion house did it, because in 2013 the team celebrated its centenary.

How it all began

Back in 1913, Mario Prada opened a small leather goods store in Milan. Soon he involved his brother Martino in the case. The stake was made precisely on high-quality bags and suitcases, which not everyone could afford. This strategy proved to be successful and the brand quickly became popular with foreigners. The bags were distinguished by a special chic: wooden handles, turtle shell decor, a scattering of rhinestones and shimmering crystals.

After the death of Mario, his daughter Louise took over in charge. She managed to establish sales in Europe and America. The course remained the same - impeccable quality and style. But by this time, the demand for bags had noticeably decreased, they seemed inconvenient and cumbersome to buyers. The company began to face a financial crisis, and then a possible collapse.

A new era with Miuchia Prada

Prada fell into the hands of the founder's enterprising granddaughter just in time. It was she who, from a small family business, created an influential fashion house that dictates trends for the new season. She couldn't have done it without the support of businessman Patrizio Bertelli, who later became her husband and CEO of Prada.

First of all, Miuccia decided to expand the range of the brand. So she began to produce clothes and shoes. Already in 1989, a new collection was released, which was distinguished by calm tones, with the dominance of black, simple lines and styles. She stood out favorably against the background of general kitsch, so she quickly gained fans, lovers of elegance and laconicism.

Another distinctive feature of the brand is its adherence to tradition, so it was decided not to produce inexpensive clothes within Prada, but to establish a separate youth brand - Miu Miu. Its name is derived from the name of Director Miuchiya. I must say that this decision was correct, and unusual design solutions, bright colors were able to attract young people. At this time, the company is still adhering to the course of expanding the range and begins to offer its customers Sunglasses, underwear, accessories, fragrances and even smartphones. A little later, a men's sport-casual line appeared.

2000-2014: the development of a fashion house

Over these ten years, the brand has moved far ahead. In the early 2000s, the brands Azzedine Alaia, Car Shoe were bought. Already in 2002, the first boutique was opened in Moscow. By this time, there were 160 stores of the fashion house in the world. After 6 years, the company allocated funds for the construction of a huge transformer building in Seoul. The brand's skirts were shown at its opening. In 2009, a voluminous book about the history of the company was published. Miuccia says that they have always strived for something new, provoked, and this book will be able to tell about this path. A line of eco-friendly bags with abstract geometric and floral designs is coming out soon.

In 2010, an interesting project Country of Origin was launched, within which four completely different collections were released: Scottish, Peruvian, Japanese and Indian. Each featured fabrics and details specific to that particular country. This was followed in 2011 by a limited set of colorful travel bags and Christmas keychains in the form of animals, dressed in stylish outfits. This year was rich in various projects: an extravagant collection of women's shoes is released, which sends them to antique cars that release flames. The popularity of the brand is also evidenced by the fact that famous Hollywood actors took part in the men's show of the autumn-winter collection. In 2012, the company was commissioned to design a uniform for the Italian sailing team for the next Olympic Games.

Several interesting projects were brought to life in 2014. In March, you could walk into a Parisian boutique and design the shoes of your dreams. The client himself chose the model, color, material, decor and even the shade of the sole, and his initials were located immediately under the brand signature of the fashion house. And within a month, happy customers received their shoes with home delivery. The furniture show features several curved sofas in discreet shades of emerald, purple and gold. In the same year, Miuccia Prada stepped down as president of the company, but remains the creative director of Prada.

Prada in movies and on stage

It all started with the creation of a costume for Romeo, whose role in the film "Romeo + Juliet" was played by Leonardo DiCaprio. In 2006, the film The Devil Wears Prada was released, and the main character often appeared in the brand's sets. Another significant project was the creation of costumes for the movie "The Great Gatsby". Within the framework of this cooperation, 40 orders were prepared. Miuccia said that she looked for inspiration not only in the works of Fitzgerald, but also in old collections. Then they were exhibited in a boutique in New York. In 2014, the company received an offer to release a set of suitcases for the painting "The Grand Budapest Hotel". All models were supplemented with drawers in the spirit of the time.

The largest collaborations

These include the following joint projects:

In 2007, a cell phone was presented jointly with LG. The device has even won several prestigious awards. A little later, another model with a slider keyboard was released.
In 2012, artist Vukhram Muratyan created a collection of printed T-shirts for the brand. They featured the garments, shoes and accessories that are featured in this year's collection.
In 2013, a 12-piece set was released to mark the opening of Dover Street Market in New York. The main colors are shades of brown, olive and gray.
For the 50th anniversary of Lamborghini, exclusive men's moccasins in red, blue and black have been launched.
Neiman Marcus designed amazing bags with pop art portraits of women for the brand.

Prada today

Today Prada is a trendsetter for stylish women who want to look expensive and elegant. The company produces clothes, shoes, accessories and even perfume, and all this thanks to the inimitable Miuchia Prada. She refused to transfer production to Asian countries, so as not to lose in the least in quality, as many large firms did. It was under her leadership that Prada became one of the cult brands in the fashion world and gained fans both among ordinary women and among celebrities. Paris Hilton, Anne Hathaway, Madonna, Cameron Diaz prefer laconic but stylish clothes and accessories.

Prada(pronounced Prada) is an Italian public company specializing in the production of fashionable clothing, footwear and accessories, which owns the fashion house and brand of the same name. The headquarters is located in Milan.

History

The history of the brand began in Milan in 1913, when Mario Prada, the founder of the brand, opened a small shop selling elegant travel bags. By applying exotic soft walrus skin, Mario has succeeded in capturing the attention of influential clients around the world. Then the company was called Fratelli Prada ("Prada Brothers"). In 1958, Mario Prada's daughter Louise took over the management of the company.

In 1970, Prada clothing collections began to be sold not only in Europe, but also in America. Exquisite aristocratic bags, decorated with crystals, as well as decorated with rare species of wood and a tortoise shell, have become a permanent symbol of a luxurious lifestyle. However, despite the visual appeal, Prada bags seemed very bulky, so they were poorly bought, and the company itself was threatened with a financial crisis. Then, in 1979, the granddaughter of the founder of the brand, Miuccia Prada, took over the management of the company.

In 1989, the Prada brand, which by that time was already a well-known company, under the leadership of its new director, Miuccia Prada, demonstrated its first line of ready-to-wear class pret-a-porte. The collection was designed in soothing colors, with a predominance of black. All lines were refined and simple, without any abrupt transitions or cuts. Applying such an unexpected contrast, Prada instantly won the liking of a clientele with a preference for elegant chic.

In 1993, Prada introduced a new brand - Miu Miu (the name is inspired by the childhood nickname Miucci Prada). Miu Miu is Miucci Prada's alter ego, from the very beginning it serves as a platform for new ideas and daring experiments. In the early 90s, she launched her own line of sunglasses. Moreover, the glasses were made in thick square frames of the most bright colors, for which buyers called them "Ugly Prada". Nevertheless, after a few years, glasses have become the brand's calling card.

It also commercializes perfumes in collaboration with the Spanish company Puig.

Mergers and acquisitions

Prada inherited large debts from the financially unstable Roman fashion house Fendi, acquired in the early 1900s. Initially, Prada split Fendi with French company LVMH, but failed to raise or maintain the unprofitable fashion house and subsequently sold its stake to LVMH.

In 1999, the company acquired Church's, an English manufacturer quality shoes, more than 45% of the stake was sold to Equinox.

LG Prada mobile phone

In May 2007, Prada teamed up with cell phone maker LG Electronics to create the LG Prada (KE850) phone. The phone was selling for $ 800.
In 2009, sales of the KF900, the second generation of the phone, began in Europe. The phone was supported by the standard, as well as a new QWERTY slider keyboard, which, although it made the phone bigger, but increased its functionality. Also, the phone was connected to wrist watch Prada Link with Bluetooth technology, so that the wearer could view text messages on the watch display.
At the end of 2011, the third generation of LG Prada was released - the Android smartphone LG P940. Prada III is made in a classic candy bar form factor with a 4.3-inch TFT-touch screen NOVA High Brightness Display. Besides stylish appearance the phone has a high level of technical characteristics: the device is equipped with a dual-core processor from Texas Instruments with a frequency of 1 GHz, an 8-megapixel camera with autofocus and the ability to record video 1080p, 1 GB of RAM and 8 GB of internal memory (with the ability to connect microSD), Bluetooth 3.0 and Wi -Fi.

Prada store in Milan

Architecture

Prada commissions architects, especially the likes of Rem Koolhaas and Herzog & de Meuron, to design major stores around the world. In 2005, near West Texas, in the towns of Valentine and Martha, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, open the Prada Marfa store, sculpturally disguised as a Prada mini-boutique. Located along the isolated length of the U.S. Highway 90, 15 on a 25-foot brick and stucco building, funded in part by the Prada Foundation.

Boutiques and shops

A significant number of stores operate under the Prada brand in the largest cities in the world. In particular, in the USA there are 10 boutiques and 2 large stores located in cities such as New York (Fifth Avenue, Madison Avenue, Manhasset,

Recently I thought that maybe it would be nice to re-watch the movie The Devil Wears Prada. A really curious film with a lot of references to the world of fashion. And the main character, who is so similar to Anna Wintour, however, is not surprising, because the book on which the film was filmed was written by the former assistant Wintour. And Demarchelier, whom we could not fail to mention. And of course Prada. It is no coincidence that the main character of this film is dressed in Prada, because Prada is a strict style, straight lines, clear silhouettes, rough materials. Clothes are a fortress. Clothes for iron, however, it is too soft, rather for a steel lady.

Today Prada produces both clothing and accessories, shoes, and in 2007 Prada even launched its own LG Prada (KE850), which sold for $ 800. Prada is both a Fashion House and a trade mark. Prada is headquartered in Milan.

The history of Prada began at the beginning of the twentieth century, more precisely in 1913, when a man named Mario Prada opened a small shop in which he sold travel bags. That's right, Prada's story began with bags. For the manufacture of bags, Mario Prado also used soft walrus skin, a very exotic material, which attracted wealthy clients. In those days the company was called "Prada Brothers". After the death of Mario, his daughter, Louise Prada, takes over the management of the company. It happened in 1958. At the same time, the company received its name, which is known to this day - Prada.

By the 1970s, Prada produces truly luxurious bags: decorated with crystals, rare species of wood, but they no longer bring their former income, and Prada also begins to produce clothes.

Bags and perfume from Prada

In 1973, the family business is headed by the granddaughter of Mario Prada - Miuccia (Miuccia) Prada. It was under Miuccia that Prada became world famous. A line of youth clothing was also launched - Miu Miu, short for Miuchiya. Prada was also engaged in the production of sunglasses, in bulky square frames in bright colors. Such glasses were immediately dubbed "ugly Prada", but after a while they became real symbols of the brand.

Miuccia Prada was born on May 10, 1949. She is the youngest granddaughter of Mario Prada, the founder of the company. Miuccia is Doctor of Political Science and Philosophy. In her youth, she joined the Italian Communist Party and actively fought for the rights of women in Milan. Married. Her husband, Patrizio Bertelli, who was formerly involved in the sales business, is now also actively involved in the management of the family business, Prada.

Miuccia Prada is today called one of the most influential designers in the fashion world, "the first lady of Italian fashion", she is also distinguished by her modesty and intelligence. Doesn't like talking to journalists. Her interviews are rare. At the shows, she only for a second looks out from behind the curtains at the catwalk, explaining that it would be stupid of her: "to hobble on the catwalk after all my luxurious fashion models is not a good idea." In her opinion, "a designer cannot be successful if, in addition to his main collections, he does not create at least shoes and bags." When asked if she wears clothes from other designers, in one of her few interviews, Miuccia Prada replied that yes, but only if "they are either dead or poor." To the question of what is the secret of her success, Miuccia invariably answers only that "she just lives."

The new collection of Miucci's clothes for the Autumn-Winter 2012-2013 Parade, which was shown in Milan, was dedicated to the authorities. In its new collection the designer wondered how power dresses, and decided to give men more power and power with their clothes. This collection includes many elegant coats, white shirts, formal suits, vests. And in the role of representatives of the authorities on the podium were movie stars, for example, Willem Dafoe, Garrett Hedlund, Tim Roth, Adrian Brody. The decoration was a screen on which there was an image of the Palace of Power, illuminated by neon lights.

Prada collections spring 2012

Prada is famous for the architecture of its boutiques, which are located in many major cities around the world. This is how the boutique in Tokyo stands out with its architecture, which has a pentagonal shape and consists of six floors. Its façade is made of diamond-shaped glass and merges into the roof. This boutique is a very memorable building. The Texas boutique Prada is also famous.

Prada has acquired brands such as Gilles Sander, Helmut Lang, Azzedine. For some time they also owned the fashion house Fendi, but it turned out to be an unprofitable project. And soon it was sold to Michael Jackson, who entrusted its management to his sister. In terms of its influence in the fashion world, Prada today can rival even such a giant of the fashion industry as a corporation.

Prada is a world famous fashion house of Italian origin. He currently specializes in the production of women's and men's clothing luxury segment, shoes, glasses, perfumes and cosmetics, as well as accessories. The headquarters, the head office of the company, is located in (Milano).

Like many world famous and legendary Italian clothing brands, Prada grew out of a small family shop. It was opened in one of the most prestigious districts of Milan in 1913, and initially it sold exclusively travel bags, suitcases and reticules. It belonged to the Mario Prada outlet.

The products produced by Mario Prada stood out clearly from the rest of the products of this market niche of the time.

First, the travel bags had a unique, inimitable design. And, secondly, high-quality materials were used for their manufacture: first-class textiles, soft exotic leather, natural suede. All this allowed the founder of the brand to get the most successful and wealthy people in Italy as regular customers.

It is noteworthy that the original name of the fashion house was "Fratelli Prada", which translates into Russian as "Prada brothers".

From the moment of its foundation and until the end of the 50s of the last century, the Prada family business has developed exclusively in the mainstream of the trade of bags and small travel items of a premium class. but in 1958, the management position of the company is occupied by Luisa Prada, replacing his retired father. This time marks a new era in the history of the brand.

With the advent of Luisa Prada to power, the company's trade products are gradually not only filling the whole of Italy, but also going beyond its borders. So, exclusive bags from "Fratelli Prada" begin to be sold in a number of European countries and even in America. Among the goods offered at that time, exquisite travel bags, which were adorned with semi-precious stones and natural crystals, were especially popular. Also, there were reticules decorated with elements of rare wood species, tortoiseshell shells, python skin.

Thus, the use of expensive details and attributes in the creation of products transfers Prada to the status of a luxury company, making it a symbol of luxury and success.

Despite the image created around the company, in the late 70s of the twentieth century, it was almost threatened with a crisis. This was due to the fact that the offered assortment of goods was too pompous and cumbersome, it was inconvenient to use it in travel and flights. In addition, lighter and easier to transport suitcases with wheels begin to flood the market at this time. Prada exists solely on its long-standing customer base, but its purchasing power does not cover all costs.

It was during this protracted period of stagnation, in 1979, the daughter of Luisa Prada (Miuccia Prada) becomes responsible for the fate of the family heritage.

Miuccia Prada in the fate of the brand

Having taken the helm of the company, Miuccia immediately began to reorganize the commercial production of the family business. First of all, she begins to actively negotiate with the leading designers and fashion designers of the time, wanting to lure them into the corporate headquarters of Prada. Then she makes a fateful decision for the brand to increase the offered assortment - to release an exclusive line of women's clothing.

The efforts of the granddaughter of the founder of the fashion house are crowned with success, and already in 1989, the first ever Prada collection of women's clothing was published, which floods the pret-a-porte market segment. Her presentation took place within the framework of the annual (Settimana della Moda di Milano).

The collection consisted mainly of calm colors - most of the items were designed in black, pastel, white and flesh tones... The styles and silhouettes of the presented dresses were simple and feminine, they did not have any rough and abrupt transitions, did not dazzle with small details and ornaments. Thus, we can say that with the release of the first clothing line, Prada abandoned its traditional abundance of small and expensive items.

Femininity is the best synonym for the brand's collection, presented in 1989. It was with this word that Prada clothing was associated with the leading fashion magazines of the time.

The models created by Miuccia contrasted strongly with the outfits familiar for that time, they seemed to give the fashion world a second wind, and thanks to this they managed to win universal love in record time. So, the late 1980s - early 1990s is considered a period of a kind of "boom" for Prada goods.

Prada clothing instantly took a very special place in the international market arena. It was expensive, high quality, presentable, simple, but luxurious at the same time. It was believed that this brand is designed to meet the needs of self-sufficient, self-confident women who once again want to emphasize their own refinement, elegance and grace. However, such products were not the most suitable for young girls prone to rebellion and had not yet found their own unique, distinctive style.

Therefore, in 1992, the brand's management decided to create a new clothing label within Prada, which would be of interest to teenagers and teenagers. This is how the brand "Miu Miu" appears - the name of which is deciphered as a derivative from the name of Miuccia.

Also, in the period of the 90s of the last century, the serial production of accessories and glasses is being established. However, the latter do not immediately begin to enjoy popularity among the fair sex. Thanks to their thick, heavy square frames, the glasses even receive the nickname "Prada brutto" - "ugly Prada". Nevertheless, this does not prevent a few years later from becoming a kind of this particular accessory. business card brand.

In the mid-1990s, the first ever men's collection of clothing, accessories and footwear was released, the presentation of which is traditionally held within the framework of It was quite warmly received by the fashion critics of the time, the innovative and rebellious spirit of the products was noted.

Prada today

Prada today is no longer a small family shop offering luxury travel bags.

Back in the 90s of the last century, the company began actively absorbing other successful brands, which included the following:

Jil Sander;
Azzedine Alaia;
Car Shoe;
Church's.

So Prada is now a large multinational company that includes dozens of other world famous brands.

The following brand products are presented on the modern market:

Clothing;
Shoes;
Accessories;
Bags;
Sunglasses;
Cosmetics;
Perfumery.

Back in the 1970s, the Prada fashion house became a kind of symbol of luxury, success, wealth., and that is how it continues to remain to this day. The products of this brand do not require advertising, they are already easily recognizable and in demand.

New Prada collection fall-winter 2016-2017

On the second day of 2016, the traditional presentation of the new collection of the Prada brand took place. This time, the naval style was chosen as the main leitmotif by the creative director of the fashion house, Miuccia Prada. It is noteworthy that the label's designers have already addressed this topic before, when they demonstrated their collection for the fall-winter season 2016-2017 at the men's fashion week.

It is worth noting that a few days before the official presentation of the new collection, a whole advertising campaign was launched on the Internet: a variety of photo tips began to be published on Prada's corporate website, after studying which, users could predict the main concept of the upcoming season.

The fashion show was opened by a model dressed in an outfit that would be ideal for a female captain of a long-distance ship. She was dressed in a massive, draped overcoat of a rich of blue color dark shade, over which a tight corset was draped. Black tights and heavy boots with military-style lace-ups completed the look. Thus, the girl looked very extraordinary and extravagant, shocking.

The fall-winter 2016-2017 collection, however, did not include outfits focused on only one type of woman. On the contrary, despite the rather unusual main theme, the outfits presented at the show would be ideal for both a fatal seductress beauty and a confident girl who adheres to a more restrained, business style.

As for the fabrics used to create the outfits, there were also no frames or restrictions. The collection contains both brocade materials and light silk fabrics, as well as products from natural fur and skin.

Particular attention is paid to such an attribute of women's wardrobe as tights. So, on the models one could see stockings of a wide variety of colors, textures and densities. The most commonly used gray melange tights with rhombic patterns.

The only quality by which all the images were united is sexuality. Thus, a girl dressed in Prada is a fatal, sensual beauty who knows all her virtues and knows how to present them favorably.

Where to buy Prada

Currently, the brand has over 160 mono-brand boutiques around the world, they are scattered not only in Italy, but also in a number of other European countries: France, Spain, Great Britain, Germany and many others. Also, there are brand stores of the label in the USA and Russia.

The opening of the first Prada monoboutique in Russia took place in Moscow in 2002, and it is still located in Tretyakovsky Proyezd.
Also, the brand's assortment is partially presented in luxury boutiques. In Russia, you can buy goods from Prada in TSUM, GUM, in the network of fashion boutiques "Rendez-Vous", "Soho" and some others. Also, exclusive branded items of the label can be ordered in online stores.

Prada Official Website: www.prada.com

In 1997, the brand's exclusive capsule collection, Prada Sport, was launched, offering unisex clothing in a casual style.

In modern cinema, the Prada brand is often mentioned. So, in 2006, a touching melodrama entitled "The Devil Wears Prada" was released starring the talented Hollywood actress Meryl Streep.
The company is actively involved in charity work. So, in 2008, she allocated funds for the construction of a high-rise transforming building in Seoul. The official opening took place in the spring of 2009, accompanied by an exhibition of the new collection of pencil skirts from Prada.
In 2009, a limited exclusive series of books was released that described the history of the development and formation of the brand.
In 2012, famous Hollywood actors took part in the demonstration of a new collection of menswear, including Gary Oldman, Tim Roth and many others.
The wedding suit for Leonardo DiCaprio in the movie “Romeo + Juliet” was also designed by the designers of the Prada fashion house.
The costumes for The Great Gatsby were created in collaboration with Prada Creative Director Miuccia Prada.
Renowned contemporary designer Marc Jacobs often proclaims his love for Prada pencil skirts. So, he even regularly appears in them at various fashion shows.

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Prada is a world famous fashion house that produces collections of branded clothing, footwear and accessories. The whole style of the Prada brand can be described in just two words, which most successfully reflect the inner concept of the brand itself - it is impeccable elegance, laconicism and restraint. Prada absolutely completely overturns all general ideas about such a concept as sexuality. After all, the hard lines and materials of rough texture easily transform the outfits of this brand into the image of an "impenetrable fortress", which adds a special piquancy to the ladies who wear them, making it mysterious and at the same time attractive. The Prada Trading House focuses considerable attention on outerwear and the external simplicity of the overall design of their models, which is very pleasing to the fair sex. That is why we decided to delve into the history of the Prada brand and tell lovely fashionistas about the roots of their favorite brand.

Prada history.

The history of Prada originates in Milan, in 1913. Miuccia Prada's great-grandfather, Mario Prada, who is also the founder of this brand, opened his own business for the production of shoes, leather bags and registered his brand. In the same year, he opened a small shop where he sold these goods. By using soft walrus skin in his bags, Mario has been able to attract the attention of highly influential buyers around the world. So, Italian, and then European and American aristocrats began to wear shoes from a newly-made couturier and take huge leather travel bags with them on a trip, which had wooden handles, turtle shell decor and crystals with the Prada inscription of the same name. At that time, the brand was called "Prada Brothers", but since 1958, Mario Prada's daughter, Luisa Prada, took over the management of the company.

1970 is remembered by history as the year when Europe and America saw the first collections of clothes under the Prada label. These clothes simply exuded sophistication and charm. But as for bags, the demand for them has dropped noticeably. First of all, this situation was due to the fact that they were very bulky and people began to feel discomfort because of this. This was the reason that the company began to face a financial crisis. So, by the middle of the 20th century, the fashion house was going through not the most prosperous times for itself, and by the time Miuccia Prada took over the company in 1970, it was almost on the verge of collapse. But, just Miuccia managed to breathe into the company and the family business new life... So in 1989 the house of clothes regains the status of a famous one. In the same year, under the leadership of the new director, the newest line of women's footwear and pre-da-parte class clothing was launched. This collection included calm tones, where black dominated, and its lines were simple and at the same time refined and did not have sharp transitions and various cuts. After this collection, the house of Prada immediately won great sympathy from the clients, who happily gave their preference to elegance and sophistication.

In the nineties, the Prada brand introduced a new youth brand - Mio Mio. This brand got its name from the abbreviation of the name of the director of the company Miuccia himself. In the early 90s, Prada launched her own line of sunglasses, which the fashionable elite did not immediately approve of. These glasses were characterized by thick square frames in bright colors, and after a couple of years these glasses became an irreplaceable hallmark of this brand.

Merger with other companies.

In the early 1990s, the Prada brand acquired the Roman fashion house Fendi, which, due to its debts, began to bring the company down. In this regard, Prada divided Fendi with a French fashion company. But this still did not help keep the unprofitable Fendi fashion house afloat and it had to be sold to the king of pop music, Michael Jackson. Michael Jackson handed over the management of the company to his junior sister Janet Jackson, who in turn renamed the Fendi fashion house to the Janet Jackson International fashion house. Today this company produces fashionable clothes, shoes, perfumes, cosmetics, accessories, Jewelry and even furniture.

Prada fashion house today.

Now Prada has taken up the production of a children's collection of clothing, perfumery and cosmetics under the fashion house logo of the same name. In short, the brand has significantly expanded its production and has set its sights on haute couture and bohemian style. And all thanks to the irreplaceable Miuccia Prada. It was this woman who was able to create a new image of the company, and her corporate style, which suggests that a woman from Prada is capable of having a very subtle sense of style, she is romantic and feminine, prefers minimalism, which is very successfully combined with sexuality. Plus, the Prada brand now has its own corporate colors - brown, white, black and cream. Celebrities such as Cameron Diaz, Salma Hayek, Paris Hilton and the queen of pop music Madonna have also become admirers of the fashion house. And this is a well-deserved success of the great name and great woman Miuccia Prado!