What is up in vk. Up - what is it? What is Up-sale?

Up - comes from the English word up, which translates as rise. What is up? This is an increase in the level of the character or the purchase of new equipment. It is used in the form of upsets or upsets when reaching a new peak of development.

Up in the game is used to indicate the increase or strengthening of something. First of all, this concerns the character himself, since his maximum development is the main goal of most online games. In order to get up, you need to get a certain amount of experience, depending on the current level.

Experience can be gained by destroying monsters and completing various quests. Separately, you need to highlight trips to the dungeons and raids with a group of associates, where you can get not only experience, but also valuable items. You should know that there are specific modifiers of the experience gained, which depend on your activity, participation in and character enhancements. These modifiers are designated as “experience gained x2 (x4, x10)” and proportionally increase the amount of experience gained.

Not only levels

But much more. The term up can be applied to various objects that have been modified in one way or another. These methods can be different - from sharpening to inserting stones. But in any case, all of them lead to an increase in the parameters of a particular thing, that is, they “apatite”.

The term is used in relation to the quality of the equipment of the character as a whole. If you change old things to newer ones, then you “get lost”. Literally, this means the following - along with the “up” level, you must also “up” your gear so that the hero becomes stronger and can perform more complex tasks. And with each new level, new skills and spells will be opened, which can also be “faded” - to increase their effectiveness.

At the present time, you can find projects in which the growth of the character is not tied to the levels.

In addition to the various level ups, skills and equipment, there is another category - professions. Many projects introduce professions in which the level of skill grows due to the work done. The more products you produce, the more the profession will “grow up”. Each professional has gradation levels, which looks something like this: beginner - apprentice - master - professional - grand master. Up here means a transition to a new level of skill, which allows you to produce more complex and expensive items and equipment.

Up is the basis of any game, but your main goal is not to maximize your strength, but to enjoy the game.

Examples

“I apn 50 level, congratulate me”

“Finally, I apnealed the jeweler, now I can make good rings”

“When I am upset, I will take this gear for myself”

What is up-sale?

To get started, let's give the correct definition:

Upsalling (up sale) - the mechanics of sales, which consists in increasing the amount of the transaction by selling more expensive items of sale or related goods (services), carried out with the aim of making a sale more beneficial for both parties and better customer satisfaction.

We exclude “fat” from upelling due to fraud of the buyer. Fraud, as well as the lust for profit of individual sellers, may never be called the term upsalling!
The goals of upselling, from a marketing point of view, are two:

this is an additional benefit for the buyer, contributing to the speedy conclusion of the transaction here and now
revenue growth for the seller, by the amount of additional services rendered or sold.

From the point of view of the economics of sales, upsale does not lead to growth in the profitability of the transaction. More precisely, the profit of a particular transaction is not an obligatory goal.

conclusion of this transaction, sale,
revenue growth
growth in total gross profit,
sales growth
increase in the number of shipments,
increase in inventory turnover in the category,
marketing promotion,
providing hidden "discount" discounts ...

- This is one of the many goals of upsale.

Types of upselling

So, what allows you to raise the amount of the check (invoice, sale) for a particular buyer. First of all, a clear understanding of which of the types of upsale will not turn the buyer away from the purchase (it will not look like "steaming") will help him make the right choice and, thereby, simplify the sale and make it as profitable as possible for the seller:

Other sales;
Cross sale
Add-On Sale (resale);
On-pack;
Overfill;
Solution selling

I’ll try to define each species, analyze and give examples in detail.

Other sales (oversale) - switching to another, the sale of a similar product or service, the price of which is higher than initially chosen by the buyer. often the buyer, having opted for, does not take into account the additional benefits and advantages obtained with the purchase of another product. For example, a buyer choosing a cheap model of an air conditioner may require efforts by the seller to adjust the choice, since the model may not correspond to the volume of the air-conditioned room. It is worth noting that an oversale is basically a “switch”. It is also applied when the seller cannot make a proposal that is 100% satisfying to the customer. Buyers are switched: in the absence of goods, with a more marginal sale, with overstocking the warehouse and the need for a sale ... In this case, an oversale is a subspecies of the mechanics of increasing the transaction amount.

Cross sale (cross-sale) - goods or services from other categories, sales of another self-sufficient product from another product category not related to the main product (to a sect-net - shaped pipe for poles);

Add-on sale (resale) - sale of additions to the main product or service, one way or another supplementing the main product or service. Please note that the add-on sold should be directly related to the main subject of the purchase, and its cost is less than the cost of the main purchase.
Distinguish:

resale of accessories, spare parts and consumables (sale to a set of automobile rims - a set of bolts "secret");
the resale of another product from the same product category, supplementing or expanding the functionality of the main one (nozzle-steamer - to the iron).

Drawing the buyer’s attention to the desirability, in his case, of purchasing an additional product to the main product, can better satisfy his needs, increase loyalty, than increase the likelihood of both this sale and repeated sales. Naturally, such customer satisfaction will help to increase the amount of the check (account) and the total revenue of the seller. Pre-sale is a fairly common up-sale mechanic.

Overfill ("more than ...") - selling a larger volume of goods or the number of pieces of goods with a benefit to the buyer (instead of two kilograms - three, but at a discount). A popular variation of this upsale mechanics is "" - a kind of main product, but in the form of a package of 2 identical units of production. Seller’s offer: “buy two, I’ll give you an additional discount” - this is the upsale option.

On-pack (onpak) - sale “in packaging” or sale of a set consisting of the main product and anything else to the benefit of the buyer. Yes Yes! These are iconic to many “sets”. Sale by a set is a popular method of increasing sales proceeds on holidays.

Solution selling - focusing on solving customer problems and trying to find a solution together with him, using a comprehensive offer, say, a product + service. Integrated sale or "" - is usually used in situations where the seller’s marketing item is only one of the elements, but not sufficient for a solution (product + delivery, product + service, product + adaptation to the buyer’s requirement).

So, colleagues, the seller’s understanding of such a mechanic as “up sale” is not complete, and therefore its application looks rather dull. Now, with an understanding of what this should look like, marketers can well plan marketing actions to support this seller’s mechanics, so that the benefit for buyers is obvious and, thereby, helps the company’s sales growth.

Upsale in Marketing

How is this sales mechanics reflected in marketing? How to make upsale not a tool for welding on the buyer, but a tool for trading marketing? Everything is pretty simple.

Stimulate the buyer to make decisions allow trade marketing promotions. Here is one of countless lists of countless numbers that can facilitate up sale and help in contacting seller and buyer.
Enough understanding

the need for customer groups regarding your marketing subject;
features, specifics and disadvantages of the subject of marketing;
competitor marketing

Further, it will be necessary to teach sellers how to work not only with customers (understand their motives for buying, teach them how to convince, and so on;),

But also to learn how to work with stocks (they forget to offer, they offer not at the right time).

And of course, you will have to convey to the buyers the essence of the shares and their presence in the seller’s offer by advertising.

How to apply up sale correctly

The ideal upsale is an offer that is really necessary for the buyer at the right time and the most suitable for moving to a new level of communication between the buyer and the subject of purchase and the seller. On infographics - the logic of working out communication by the seller. I understand that you already know all this, and further - this is just a look at the subject in the context of upsale mechanics.

Communication with the buyer should begin with the stage of diagnosis of the buyer: the ability and ability to make a purchase, the completeness of information about the subject of purchase, loyalty to the point of sale, brand, etc. This identification will make it possible to understand whether the sale itself is possible here and now, as well as the opportunity for upsale.

The next step is a needs analysis., as the basis for the subsequent development of the proposal, beneficial to the seller and satisfying the buyer, to correlate what the buyer needs and what the seller has to satisfy him. At the stage of developing the proposal, the seller must promptly plan several options for the further development of the sale dialogue. Selling an oversale, reselling, articulating additional benefits is one of the scenarios. But only one of the options and in no way canceling the sale and not returning the seller and buyer above is to rethink the needs.

At the stage of formulating a proposal, the most obvious, but the most typical mistake of the seller is an oversale, when the seller immediately begins to talk not about the choice of the buyer about some other option and the best, from his point of view. The proposal formulated by the seller should assume in the subsequent, at the stage of negotiations, derogation and rethinking. Including, an oversale should also suggest. The offer of options for a complete (complex) sale, at this stage, is quite acceptable if the benefits of such an offer are immediately understood by the buyer.

Negotiation Stage - This is not a "withdrawal of objection" with the obligatory reassurance of the buyer. This is the stage of coordinating positions when new details are revealed, the nuances and preferences of the buyer and the seller’s capabilities that were not previously identified. Errors and shortcomings in the development of the first two stages can serve as a departure from the formulated proposal. That is why, and a little earlier, the seller had to plan several options for the development of the event. Upsale, at this stage, should serve as an additional motivator, if not for the purchase, then for the interested continuation of the dialogue.

Contract formalization phasewhen the secondary terms of the transaction are discussed, it is a convenient moment for the sale of a minor, say accessories, spare parts, sale of any additional services to the main subject of the purchase, the purchase conditions of which the buyer is already fully satisfied.

The dangers of using upsale

The fact is that using this mechanics, as with other tools, you can do something beautiful, or you can get hurt. The main danger is that up sale should not prevent the buyer from moving to the lower levels of communication. At the very end of communication, the upsale should not interfere with the "close" of the sale. So, what can and should not be done:

You must not allow the buyer to return to the upper levels of communication. Go to the resale and other mechanics only when there is no doubt about the appropriateness and profitability of the main purchase from the buyer. For example, the buyer's consent to purchase this TV model due to the low price of this model and the oversale mechanics applied by the seller may lead to a rethinking of the idea of \u200b\u200bthe expediency of the purchase. Example:
- Do you know that this TV does not have SMART-TV, but this model is only 10% more expensive, does it have it?
- ABOUT! And what is Smart TV? (return above - to identification and analysis of needs: "what then is important for you?")
A good upsale is when the rejection of the offer of the seller does not cause a negative reaction regarding the initial choice. For example: an offer to purchase more expensive goods should not be accompanied by arguments that derogate the initial choice of the buyer. The proposal to get more functionality should not lead to the conclusion that the functionality of the initially selected is insufficient.
- But there’s another hair dryer and it has the “antistatic” function, and the model you have chosen is simpler.
- Yes, but it is twice as expensive!
- Well yes! A cheap hair dryer is also good ...
You don’t need to do this!
An oversale offer - to spend a little more for the best, must be accompanied by additional motivation. Even if it is the best and expensive reasonably and understood by the buyer. A bad upgrade is to continue to convince the buyer of the profitability of the decision or to “give” a small bonus to this expensive purchase. A good upgrade might look like this:
If you buy this now, I will omit the price of this decision by 15%.
An attempt to expand the offer by resale of accessories should continue to convince the expediency of the purchase item and should not serve as a rethinking by the buyer of the main features and functionality of the item. The element of resale should not serve as an occasion to think about insufficient functionality: "... and what does not work without it?". For example,
Selling the extension cord to the mixer is a good up-sale, if it is convenient, but does not lead to thinking that the mixer has too short a wire.
The need for an additional purchase that compensates for the insufficient functionality of the product should not only be clear to the buyer, but also recognized as a profitable solution. For example, here is such a case: the buyer is satisfied with the price and quality of a fountain pen, but the seller’s attempt to offer ink for it also causes the realization that buying with a kit is a rather expensive decision. Therefore, the resale should look like this:
when buying ink for a fountain pen - a discount on a fountain pen 5%, and on ink - 15%.

Novice webmasters and bloggers are faced with a host of new terms and expressions that you just need to understand. On forums and blogs for webmasters, references to search engine ups are not rare. What is up? In this article we will try to explain in detail what it is.

Search Engine Update

Search Engine Up - This is an update to search engine databases. The word itself is an abbreviation of the foreign word Update. In other words, for all sites, various indicators are recalculated, and after that a certain result is issued. What kind of result is given depends on the type of apa. There are 3 types of search engine apa:

Ap TIC - indicators of search engine Yandex search engine are changing. Such an up occurs 1-2 times a month, and when updating the sites, the links are recounted and other factors are taken into account.

Up PR - change puzomerki assigned by the search engine Google. This up is made much less often, about once every one and a half months. As with the TIC ups, various factors of sites are recounted.

Search results - in this type of database updates, search results are compiled. You will be surprised, but the positions of sites in the issuance change several times a week (with Yandex). When ranking sites, various qualities of sites are taken into account.

How to find out when was the last up search engines?

We hope that our information helped you find the answer to the question of what is up and now you have become a more competent webmaster.