House for the investor. House for the investor I want to go to the house of the Russian Federation kids club

The children's club is located 10 minutes away from the ring road, on Shlisselburgskoe highway in a separate two-story building. The project was invested by the company "" (helicopter center) and LLC "Forum" (customs representative), and the club is headed by Danila Petrov, a specialist in social infrastructure facilities management, and Daria Paute, a children's teacher. Investments amounted to 50 million rubles. The area of \u200b\u200bthe building is 750 m2, it can accommodate 50 children.

Waterman and grandmother

The club is a cross between an entertainment and educational center for children, as the entrepreneurs themselves explain, it will work on the principles of informal pedagogy. “A year ago, we thought about creating a children's center, where modern pedagogy and play space are combined,” say the founders of the club. They plan to recoup the project in 7-8 years, and after reaching the planned targets, in 2018, they will open a second "House" on Krestovsky Island. About 70% of the 50 million investments were spent on construction and installation works, 15% - on the purchase of materials, 10% - on the payment of specialists, less than 5% were spent on marketing and advertising. Now about 70% of business costs are personnel, 20% - building maintenance, 10% - other expenses, and the company earns mainly on subscriptions.

The center currently employs 15 employees, including teachers and child psychologists. Teachers have their own "names-functions" - these are "mentors", "friends", "grandmother", "masters". Instead of doors in the building there are labyrinths, for example, in the center there is a tree with a secret passage between the second and first floors. All furniture in the "House" is made to order - transforming tables, racks for toys, as well as an amphitheater and a stage with a dressing room, "holes" in the walls, where children can hide and play. In addition, the center has a media library, creative workshops, a "water room" for experiments with water, and a children's culinary studio.

Out-of-town perspective

General Director of KidBurg Maximilian Pivovarov believes that the project behind the Ring Road may be interesting only in the short term - until residents of the surrounding areas visit the center 1-2 times. “This area is not proud of a high standard of living, and in the medium and long term, transport accessibility is very important - people will not often go where it is inconvenient for them. In addition, the numbers are very strange: 750 m is a very small area, enormous costs, it seems to me that for payback they should be three times lower, "says Pivovarov.

However, if we consider the company as an educational project, the main task, according to market participants, is attracting regular customers, and not necessarily from their area.

For example, Maria Yudaeva, the owner of the "House of the Gnome" center (located near the Chernyshevskaya metro station), says that among her visitors there are people from various regions, even from Kronstadt: "Although, of course, it is more comfortable to go to a kindergarten or a kindergarten in the neighborhood, but if, for example, a child has health problems, then not all areas have an alternative. " Maria Yudaeva notes that during the crisis, the demand for services has slightly decreased: the expected growth this year has not yet been achieved by children's centers.

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On the picturesque bank of the Neva, in the place where the Izhora River flows into it, a country children's club "I am in the House" has opened its doors.

Separate two-story building located 10 minutes from the ring road on the Shlisselburg highway. There is a lot of light and space inside, because the main values \u200b\u200bon which the founders of the club relied are the freedom and comfort of children. The design project was made in the Scandinavian style, exclusively environmentally friendly materials were used during construction, and the interior was designed taking into account the needs of children.

"Grandfather is the editor-in-chief of Yeralash, dad is a famous director, and no one has filmed me in films"

You can freely move around the building from one workshop to another, no doors are provided, but magical (and, importantly, safe) labyrinths are made, including a huge tree with a secret passage between the second and first floors. All the furniture in Domik is made to order - transforming tables in workshops, racks for toys and elements completely unusual for a kids club - an amphitheater and a stage with a dressing room, as well as cozy "holes" right in the walls where children can hide and play.

A media library, a theater hall, creative workshops, a playroom, a "water room" for experiments with water, a children's culinary studio and much more. The outdoor playground with a panoramic view of the Neva resembles the sensory playgrounds of Sweden and Finland, with solid wooden swings and a gazebo, suitable for interactive games and active interaction with nature.

"I'm in the House" is designed for 50 children, there are several programs for them to choose from: full-time and part-time groups, as well as additional classes in the evening. For each child, the Domika team develops its own routine, taking into account his needs and hobbies. You can choose activities of interest, agree on a separate menu, discuss naps, and much more. Experienced teachers will support the child in all endeavors and note the abilities that are worth developing.

There is no age group division in the club, all children become guests of a large house, where they are met by a kind Grandmother, with whom they can share secrets, and all classes are conducted by masters of their craft.

The Domika team includes teachers in English, mathematics, music, choreography, fine arts and ceramics, biology and zoology, as well as craftsmen in carpentry, sewing, cooking and even a director. Guests often come to the "House" - famous writers, artists and musicians - they communicate with the guys and share interesting observations. Learning is based on interest and knowledge, experimentation and creative expression.

Depending on the time of year, the children will have thematic outdoor activities: collect herbariums in the fall, study the properties of snow and ice in winter, a real vegetable garden will be set up in spring and summer, where children will independently plant plants and watch their growth, so that in September collect your small harvest.

On weekends and holidays in the "House" - events for the whole family, with master classes, walks and a large barbecue.

For parents on the ground floor "I'm in the House" there is a small cafe where you can wait for the end of classes, drink aromatic coffee and use wi-fi.

The children's club "I am in the House" was built at 52 Shlisselburgskoye Highway, at the confluence of the Izhora River with the Neva, 10 minutes' drive from the Ring Road. The total area of \u200b\u200bthe three-level building is 900 square meters, a plot of about 10 acres is for rent. In fact, this is a private kindergarten for 50 kids from 2 to 6 years old.

A hired manager, Daniil Petrov, was involved in the management, who, together with other partners, launched a dozen kindergartens in St. Petersburg. According to him, the cost of staying in the new club is 50,000 rubles a month for a full day and about 30,000 rubles for an incomplete one.

The house is unusual inside, where you can freely move from one workshop to another. But there are no doors, instead there are magical (and safe) labyrinths, including a huge tree with a secret passage between the second and first floor. For kids, there is a media library, a theater hall, creative workshops, a playroom, a "water room" for experiments with water, a children's culinary studio and much more. All furniture is made to order: transforming tables in workshops, racks for toys, cozy "holes" right in the walls where children can hide and play, as well as individual elements in the amphitheater with a stage with a make-up room. The design project is made in a Scandinavian style, using environmentally friendly materials.

The “I'm in the House” team includes teachers in English, mathematics, music, choreography, fine arts and ceramics, biology and zoology, as well as craftsmen in carpentry, sewing, cooking and even a director. They plan to periodically invite famous writers, artists and musicians.

There are also seasonal thematic outdoor activities: in the fall to collect herbariums, in the winter - to study the properties of snow and ice, in the spring and summer the children themselves will plant plants in the garden and watch their growth in order to harvest their small harvest in September.

On weekends and holidays, there are activities for the whole family - with workshops, walks and barbecues. For parents, there is a small cafe on the ground floor of "I am in the House" where, while waiting for the end of classes, you can drink coffee and use Wi-Fi.

“There are no private kindergartens in our district, and there are not enough places in urban areas. Therefore, I am sure that there will be those who wish, we have already recruited a group of 10 children, despite the fact that we have just opened. For the project, they purposefully looked for a country place, it is very beautiful - here Izhora flows into the Neva. You can reach us by car in 40 minutes from anywhere in the city, ”says Daniil Petrov.

According to him, the investor expects to recoup his costs in 5-8 years.

It opens its doors on the picturesque bank of the Neva, where the Izhora River flows into it, a 10-minute drive from the ring road on the Shlisselburg highway.

Two-storey house, spacious and bright, in a Scandinavian style, built with environmentally friendly materials. The interior takes into account, first of all, the need of children for movement. You can freely move around the building from one workshop to another. There are no doors, there are magical, but safe labyrinths. A huge mysterious tree with a secret passage connects the first and second floors. Cozy "holes" are dug in the walls, in which you can hide during the game. There are elements unusual for a children's club - a stage, an amphitheater, dressing rooms. The furniture of the House is also unusual, in the same style as the interior. There is a media library, a theater hall, creative workshops, a playroom, a Vodyanoy room for experiments with water, a children's culinary studio, and much more. The open-air playground has a panoramic view of the Neva and is very similar to the sensory playgrounds in Sweden and Finland.

The club "I'm in the House" is designed for fifty children. There is no division into age groups in the club, but there are several programs: full and part-time groups, additional classes in the evening. For each child, a personal daily routine is developed, which will allow you to choose activities according to your interests, agree on a separate menu, discuss naps and much more. Experienced teachers will support the child in all endeavors and note the abilities that are worth developing. Learning is based on interest and knowledge, experimentation and creative expression. The head of the club, Daria Paute, a young teacher with fifteen years of international experience, considers the method of informal (democratic) pedagogy to be the main method of teaching and upbringing of children.

The club's staff consists of teachers in English, mathematics, music, choreography, fine arts and ceramics, biology and zoology, as well as craftsmen in carpentry, sewing, cooking and one director. Adult guests are often invited to the House - famous writers, artists and musicians. They communicate with the guys and share interesting observations.

Every season the children will have thematic outdoor activities: collecting herbarium, studying the properties of snow and ice, setting up a vegetable garden, observing plant growth, and harvesting.

On weekends and on holidays, the whole family can come to Domik and attend master classes, take a walk in nature and have a big barbecue. The schedule of these events can be viewed on the website in the Weekend Club section. For parents expecting their children, there is a small cafe in the "House".